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CookieTosser

What is the __kla_id cookie?

When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo.

Our October 2026 scan found it on 3 sites (0% of the 2,450 we scanned), set before any consent.

Purpose
Advertising
Belongs to
Klaviyo
Set as
First-party (under the site's own domain)
Typical lifetime
13 months (vendor says: 2 years) — shorter than the vendor documents

Sites that set __kla_id before consent

The highest-ranked 3 of 3 sites.

How to stop it

Declining non-essential cookies in a site's consent banner should stop __kla_id being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.

Description from the Open Cookie Database (Apache 2.0).

Understanding this page