What does a website track before you click “Accept”?
We load the world's most-visited sites each month, click nothing, and record every cookie and every company that shows up anyway.
- of sites loaded an advertising, analytics or social tracker before consent
- 75%
- of sites loaded an advertising, analytics or social tracker before consent
- showed a known consent platform
- 41%
- showed a known consent platform
- sites scanned in October 2026, from Germany
- 2,450
- sites scanned in October 2026, from Germany
Read the October 2026 report for what these numbers look like by country, by site size, and on sites with a consent banner.
Most trackers before consent
- idnes.cz42
- rediff.com42
- asahi.com41
- techcrunch.com38
- ctvnews.ca38
- oricon.co.jp36
- hindustantimes.com36
- dictionary.com35
Most widespread trackers
- Google AnalyticsAnalytics56%
- Google AdsAdvertising40%
- AdobeAnalytics13%
- MetaSocial media12%
- Cloudflare Web AnalyticsAnalytics9%
- Amazon AdvertisingAdvertising8%
- Microsoft ClarityAnalytics7%
- LinkedInSocial media6%
Most common cookies
- __cf_bm29%
- _ga29%
- _ga_*28%
- OptanonConsent16%
- _gcl_au14%
- cf_clearance9%
- _fbp8%
- _gid8%