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Google Analytics

Analytics

Google Analytics loaded on 1,372 sites in our October 2026 scan: 56% of the 2,450 most-visited sites we checked, before any visitor had given consent.

Category: Analytics. A company can do several jobs; this is its main role on the pages we saw.

Its cookies typically last about 13 months. On 51% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .jp sites: 95% of them load it, versus 56% of all sites we scanned.

About Google Analytics

Google Analytics is Google's web analytics platform, used to measure traffic and visitor behavior on a huge share of the web.

It typically loads a tag from googletagmanager.com or google-analytics.com that records page views, sessions and referrers, assigning the visitor a long-lived random ID in cookies like _ga and _gid so repeat visits can be tied together.

Google publishes a browser add-on, the Google Analytics Opt-out Add-on, that stops its tags from sending data, and Google's My Ad Center lets a signed-in user limit how that data feeds ad personalization.

Often loaded alongside

Sites that load Google Analytics most often also load Google Ads (63%), Google (63%), OneTrust (21%), Meta (20%), and Amazon Web Services (16%).

Domains it loads from

  • www.googletagmanager.com
  • region1.google-analytics.com
  • region1.analytics.google.com
  • www.google-analytics.com
  • ssl.google-analytics.com
  • analytics.google.com
  • google-analytics.com
  • googletagmanager.com

Cookies

Sites that load Google Analytics

The highest-ranked 30 of 1,372 sites.

Show 20 more sites

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