What does yahoo.com track?
Before any consent, yahoo.com loaded 3 tracking companies and set 4 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading de.yahoo.com/?p=us once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 4
- Third-party hosts
- 5
- Cookies in total
- 9
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
2 of the 5 companies it contacted before consent were advertising companies.
- Google Ads1 requestAdvertising
pagead2.googlesyndication.com
- Taboola1 requestAdvertising
cdn.taboola.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- oath.com1 requestUnclassified
consent.cmp.oath.com
- clean.gg1 requestUnclassified
i.clean.gg
Cookies set before consent
The longest-lived tracking cookie it set was A1, from Yahoo, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| A1 | Advertising | yahoo.com | 12 months |
| A1S | Advertising | yahoo.com | Session |
| A3 | Advertising | yahoo.com | 12 months |
| cmp | Advertising | yahoo.com | 12 months |
| _ebd | Unclassified | yahoo.com | 12 months |
| EuConsent | Unclassified | yahoo.com | 1 day |
| RRC | Unclassified | www.yahoo.com | Under a day |
| AWSALBTG | Functional | nexus-gateway-prod.media.yahoo.com | 7 days |
| AWSALBTGCORS | Functional | nexus-gateway-prod.media.yahoo.com | 7 days |
The page also wrote 4 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.