Skip to content
CookieTosser

What is the _gtmeec cookie?

Used by Meta to store user data for reuse, enabling more efficient and accurate tracking and targeting.

Our October 2026 scan found it on 6 sites (0% of the 2,450 we scanned), set before any consent.

Purpose
Advertising
Belongs to
Stape
Set as
First-party (under the site's own domain)
Typical lifetime
3 months (vendor says: 3 months) — about what the vendor documents

Sites that set _gtmeec before consent

The highest-ranked 6 of 6 sites.

How to stop it

Declining non-essential cookies in a site's consent banner should stop _gtmeec being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.

Description from the Open Cookie Database (Apache 2.0).

Understanding this page