What is the VID cookie?
ID associated with a visitor to a LinkedIn microsite which is used to determine conversions for lead gen purposes.
Our October 2026 scan found it on 56 sites (2% of the 2,450 we scanned), set before any consent.
- Purpose
- Analytics
- Belongs to
- Set as
- First-party on 14% of sites, third-party on 86%
- Typical lifetime
- 12 months (vendor says: 1 year) — about what the vendor documents
- Where it's common
- 79% of the sites that set it use a .ru domain.
Sites that set VID before consent
The highest-ranked 30 of 56 sites.
- dzen.ru3 tracking companies
- mts.ru3 tracking companies
- vk.ru2 tracking companies
- ok.ru6 tracking companies
- ivi.ru10 tracking companies
- bitrix24.ru3 tracking companies
- cdnvideo.ru2 tracking companies
- livejournal.com11 tracking companies
- tbank.ru4 tracking companies
- megafon.ru5 tracking companies
Show 20 more sites
- rustore.ru2 tracking companies
- litnet.com9 tracking companies
- max.ru2 tracking companies
- rambler.ru9 tracking companies
- moe.video3 tracking companies
- va.gov2 tracking companies
- sweb.ru2 tracking companies
- beget.com5 tracking companies
- sprinthost.ru5 tracking companies
- russianfood.com6 tracking companies
- mindbox.ru6 tracking companies
- hh.ru5 tracking companies
- vtb.ru4 tracking companies
- hpe.com10 tracking companies
- vkvideo.ru4 tracking companies
- magnit.ru6 tracking companies
- ria.ru4 tracking companies
- mos.ru2 tracking companies
- 2gis.ru5 tracking companies
- wayfair.com2 tracking companies
Related cookies
Other cookies from LinkedIn.
How to stop it
Declining non-essential cookies in a site's consent banner should stop VID being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.