What does adidas.com track?
Before any consent, adidas.com loaded 1 tracking company and set 0 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 75% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.adidas.com once and clicking nothing. How we scan
- Tracking companies
- 1
- Tracking cookies
- 0
- Third-party hosts
- 1
- Cookies in total
- 14
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
- Tealium1 requestAnalytics
tags.tiqcdn.com
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| akacd_Phased_www_adidas_com_Generic | Unclassified | www.adidas.com | Session |
| geo_coordinates | Unclassified | www.adidas.com | 1 day |
| geo_country | Unclassified | www.adidas.com | Session |
| geo_ip | Unclassified | www.adidas.com | Session |
| geo_postcode | Unclassified | www.adidas.com | Session |
| geo_state | Unclassified | www.adidas.com | Session |
| onesite_country | Unclassified | www.adidas.com | Session |
| _abck | Functional | adidas.com | 7 days |
| AKA_A2 | Functional | adidas.com | Under a day |
| bm_lso | Necessary | www.adidas.com | 30 days |
| bm_s | Necessary | adidas.com | 31 days |
| bm_sc | Necessary | adidas.com | Under a day |
| bm_so | Necessary | adidas.com | 1 day |
| bm_sz | Necessary | adidas.com | Under a day |
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.