What does amazon.co.uk track?
Before any consent, amazon.co.uk loaded 1 tracking company and set 0 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 75% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.amazon.co.uk once and clicking nothing. How we scan
- Tracking companies
- 1
- Tracking cookies
- 0
- Third-party hosts
- 3
- Cookies in total
- 11
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it. 1 tracking company still loaded while it was unanswered.
Companies contacted before consent
- Amazon Advertising162 requestsAdvertising
m.media-amazon.com, aax-eu.amazon-adsystem.com, images-na.ssl-images-amazon.com
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| lc-acbuk | Unclassified | amazon.co.uk | 12 months |
| rxc | Unclassified | www.amazon.co.uk | 1 day |
| sp-cdn | Unclassified | amazon.co.uk | 12 months |
| sst-acbuk | Unclassified | amazon.co.uk | 12 months |
| ubid-acbuk | Unclassified | amazon.co.uk | 12 months |
| ak_bmsc | Functional | amazon.co.uk | Under a day |
| csm-hit | Functional | www.amazon.co.uk | 12 months |
| i18n-prefs | Functional | amazon.co.uk | 12 months |
| session-id | Necessary | amazon.co.uk | 12 months |
| session-id-time | Necessary | amazon.co.uk | 12 months |
| session-token | Necessary | amazon.co.uk | 12 months |
The page also wrote 10 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.