What does apple.com track?
Before any consent, apple.com loaded 0 tracking companies and set 3 advertising or analytics cookies.
Scanned October 2, 2026 from Germany, loading www.apple.com once and clicking nothing. How we scan
- Tracking companies
- 0
- Tracking cookies
- 3
- Third-party hosts
- 0
- Cookies in total
- 6
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
None. Every request stayed on apple.com.
Cookies set before consent
The longest-lived tracking cookie it set was s_fid, from Adobe, lasting about under a day.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| s_cc | Analytics | apple.com | Session |
| s_fid | Analytics | apple.com | Under a day |
| s_vi | Analytics | apple.com | Under a day |
| ac_bnd | Unclassified | www.apple.com | Session |
| mk_epub | Unclassified | apple.com | Session |
| geo | Functional | apple.com | Session |
The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.