What does etrade.com track?
Before any consent, etrade.com loaded 2 tracking companies and set 1 advertising or analytics cookie.
That's fewer tracking companies than most sites we scanned: 56% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading us.etrade.com/home once and clicking nothing. How we scan
- Tracking companies
- 2
- Tracking cookies
- 1
- Third-party hosts
- 10
- Cookies in total
- 10
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 2 tracking companies still loaded while it was unanswered.
Companies contacted before consent
2 of the 5 companies it contacted before consent were analytics companies.
- Adobe17 requestsAnalytics
assets.adobedtm.com, adobedc.demdex.net
- Salesforce1 requestAnalytics
c.la1-c1cs-ph2.salesforceliveagent.com
Other third parties (content delivery, consent, functional, unclassified)
- salemove.com7 requestsUnclassified
libs.salemove.com, api.salemove.com, site-assets.salemove.com, client-logger.salemove.com
- glia.com2 requestsUnclassified
api.glia.com
- OneTrust2 requestsConsent banner
geolocation.onetrust.com, cookies-data.onetrust.io
Cookies set before consent
The longest-lived tracking cookie it set was demdex, from Adobe, lasting about 6 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| demdex | Advertising | demdex.net (third party) | 6 months |
| 22b0ef02f4ad624761b2bd63dfab2ee418677c8a55e21004… | Unclassified | us.etrade.com | Under a day |
| a26a1fa7f2a2112e4b60313521fba0ff501f5f5d12f43a22… | Unclassified | us.etrade.com | Under a day |
| hg_psets | Unclassified | us.etrade.com | Under a day |
| OTSessionTracking | Unclassified | us.etrade.com | 1 day |
| visitor_session | Unclassified | api.glia.com (third party) | 12 months |
| visitor_session_partitioned | Unclassified | api.glia.com (third party) | 12 months |
| _abck | Functional | etrade.com | 12 months |
| OptanonConsent | Functional | etrade.com | 6 months |
| bm_sz | Necessary | etrade.com | Under a day |
The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.