What does lego.com track?
Before any consent, lego.com loaded 2 tracking companies and set 3 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 56% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.lego.com/en-de?age-gate=grown_up once and clicking nothing. How we scan
- Tracking companies
- 2
- Tracking cookies
- 3
- Third-party hosts
- 3
- Cookies in total
- 13
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
2 of the 2 companies it contacted before consent were analytics companies.
Cookies set before consent
The longest-lived tracking cookie it set was _sp_id.efcf, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| locale | Advertising | lego.com | 3 months |
| _sp_id.efcf | Analytics | lego.com | 13 months |
| _sp_ses.efcf | Analytics | lego.com | Under a day |
| fff_id | Unclassified | lego.com | 12 months |
| gqauth | Unclassified | www.lego.com | 12 months |
| original_country | Unclassified | lego.com | Session |
| search_session | Unclassified | lego.com | Session |
| session_cookie_id | Unclassified | lego.com | Session |
| USER_GUID | Unclassified | lego.com | 12 months |
| __cf_bm | Functional | www.lego.com | Under a day |
| __cfwaitingroom | Functional | www.lego.com | Under a day |
| _cfuvid | Functional | www.lego.com | Session |
| country | Functional | lego.com | 3 months |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.