What does southwest.com track?
Before any consent, southwest.com loaded 1 tracking company and set 2 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 75% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.southwest.com once and clicking nothing. How we scan
- Tracking companies
- 1
- Tracking cookies
- 2
- Third-party hosts
- 9
- Cookies in total
- 12
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 1 tracking company still loaded while it was unanswered.
Companies contacted before consent
3 of the 5 companies it contacted before consent were unclassified.
- Branch4 requestsAnalytics
api2.branch.io, cdn.branch.io, app.link
Other third parties (content delivery, consent, functional, unclassified)
- aswpapius.com10 requestsUnclassified
aswpapius.com
- aswpsdkus.com4 requestsUnclassified
aswpsdkus.com
- zeronaught.com1 requestUnclassified
ponos.zeronaught.com
- OneTrust13 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com, cookies-data.onetrust.io
Cookies set before consent
The longest-lived tracking cookie it set was _s, from Shopify, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| locale | Advertising | southwest.com | Session |
| _s | Analytics | app.link (third party) | 12 months |
| _bcnctkn | Unclassified | southwest.com | 12 months |
| _cc-x | Unclassified | www.southwest.com | 6 months |
| akaalb_alb_prd_southwest_spa | Unclassified | www.southwest.com | 13 months |
| OptConsentGroups | Unclassified | southwest.com | 12 months |
| PIM-SESSION-ID | Unclassified | southwest.com | Session |
| sRpK8nqm_sc | Unclassified | southwest.com | 13 months |
| swa_FPID | Unclassified | www.southwest.com | 13 months |
| ak_bmsc | Functional | southwest.com | Under a day |
| at_check | Functional | southwest.com | Session |
| OptanonConsent | Functional | southwest.com | 12 months |
The page also wrote 10 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.