What does visa.com track?
Before any consent, visa.com loaded 3 tracking companies and set 4 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.visa.de once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 4
- Third-party hosts
- 5
- Cookies in total
- 10
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
2 of the 4 companies it contacted before consent were analytics companies.
- YouTube2 requestsSocial media
www.youtube.com
- Tealium4 requestsAnalytics
tags.tiqcdn.com
- Optimizely2 requestsAnalytics
cdn.optimizely.com, a10654255723.cdn.optimizely.com
Other third parties (content delivery, consent, functional, unclassified)
- cookiereports.com3 requestsUnclassified
policy.cookiereports.com
Cookies set before consent
The longest-lived tracking cookie it set was __Secure-ROLLOUT_TOKEN, from YouTube, lasting about 6 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __Secure-ROLLOUT_TOKEN | Advertising | youtube.com (third party) | 6 months |
| VISITOR_INFO1_LIVE | Advertising | youtube.com (third party) | 6 months |
| VISITOR_PRIVACY_METADATA | Advertising | youtube.com (third party) | 6 months |
| _50100646453736153000537361790936853537035145831… | Analytics | a10654255723.cdn.optimizely.com (third party) | 6 months |
| __cflb | Functional | www.visa.com | 2 days |
| __Secure-YNID | Functional | youtube.com (third party) | 6 months |
| _cfuvid | Functional | visa.com | Session |
| _cfuvid | Functional | visa.de | Session |
| utag_main | Functional | visa.de | 12 months |
| YSC | Functional | youtube.com (third party) | Session |
The page also wrote 9 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.