Smart AdServer (Equativ)

Advertising

Smart AdServer (Equativ) loaded on 33 sites in our October 2026 scan: 1% of the 2,450 most-visited sites we checked, before any visitor had given consent.

Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.

Its cookies typically last about 3 months. On 76% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .com.br sites: 9% of them load it, versus 1% of all sites we scanned.

About Smart AdServer (Equativ)

Smart AdServer rebranded as Equativ in 2022 after merging with DynAdmic, and remains a French-founded ad-serving and programmatic advertising company.

Its smartadserver.com domains typically serve ad creative or run a cookie-sync call as part of an ad auction, using identifiers such as a pid cookie.

Equativ participates in Europe's EDAA opt-out program (YourOnlineChoices).

Often loaded alongside

Sites that load Smart AdServer (Equativ) most often also load Google Ads (91%), Magnite (85%), Google (76%), Google Analytics (70%), and OpenX (61%).

Domains it loads from

rtb-csync.smartadserver.com
prg.smartadserver.com
ssbsync-global.smartadserver.com
ssbsync.smartadserver.com
ced.sascdn.com
ced-ns.sascdn.com
prg-apac.smartadserver.com
sync.smartadserver.com
ssb-global.smartadserver.com
tracking-api-euw1.smartadserver.com
www3.smartadserver.com
www9.smartadserver.com
apps.smartadserver.com
csync-global.smartadserver.com
csync-eu.smartadserver.com
www18.smartadserver.com
creatives.sascdn.com
tagmanager.smartadserver.com
csync.smartadserver.com

Cookies

pid29 sites
csync19 sites
TestIfCookieP18 sites

Sites that load Smart AdServer (Equativ)

The highest-ranked 30 of 33 sites.

amazon.com33 tracking companies
amazon.co.za32 tracking companies
uol.com.br17 tracking companies
techcrunch.com38 tracking companies
amazon.com.mx34 tracking companies
terra.com.br23 tracking companies
bfmtv.com2 tracking companies
gismeteo.ru14 tracking companies
filmweb.pl2 tracking companies
24h.com.vn20 tracking companies

Show 20 more sites

goodreturns.in25 tracking companies
indianrail.gov.in10 tracking companies
chordtela.com34 tracking companies
az24.vn22 tracking companies
politico.com31 tracking companies
rainberrytv.com2 tracking companies
hindustantimes.com36 tracking companies
idnes.cz42 tracking companies
ctvnews.ca38 tracking companies
amazon.ae32 tracking companies
myanimelist.net20 tracking companies
dictionary.com35 tracking companies
ynet.co.il23 tracking companies
iqm.com14 tracking companies
youm7.com11 tracking companies
straitstimes.com21 tracking companies
foreca.fi5 tracking companies
detik.com13 tracking companies
rediff.com42 tracking companies
kakaku.com22 tracking companies

Understanding this page

What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.