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CookieTosser

What is the fid cookie?

If other visitor ID methods fail, Adobe sets a fallback cookie or uses a combination of IP address and user agent to identify the visitor.

Our October 2026 scan found it on 4 sites (0% of the 2,450 we scanned), set before any consent.

Purpose
Analytics
Belongs to
Adobe Analytics
Set as
First-party (under the site's own domain)
Typical lifetime
13 months (vendor says: 2 years) — shorter than the vendor documents

Sites that set fid before consent

The highest-ranked 4 of 4 sites.

Related cookies

Other cookies from Adobe Analytics.

How to stop it

Declining non-essential cookies in a site's consent banner should stop fid being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.

Description from the Open Cookie Database (Apache 2.0).

Understanding this page