What is the dpm cookie?
DPM is an abbreviation for Data Provider Match. It tells internal, Adobe systems that a call from Audience Manager or the Adobe Experience Cloud ID Service is passing in customer data for synchronization or requesting an ID.
Our October 2026 scan found it on 69 sites (3% of the 2,450 we scanned), set before any consent.
- Purpose
- Advertising
- Belongs to
- Adobe Audience Manager
- Set as
- Third-party (under another company's domain)
- Typical lifetime
- 6 months (vendor says: 180 days) — about what the vendor documents
Sites that set dpm before consent
The highest-ranked 30 of 69 sites.
- amazon.com33 tracking companies
- digicert.com1 tracking company
- dnsmadeeasy.com1 tracking company
- hostgator.com3 tracking companies
- amazon.co.za32 tracking companies
- docker.com3 tracking companies
- target.com5 tracking companies
- loc.gov1 tracking company
- elpais.com7 tracking companies
- box.com8 tracking companies
Show 20 more sites
- prnewswire.com13 tracking companies
- usps.com24 tracking companies
- hbr.org12 tracking companies
- nbcnews.com20 tracking companies
- worldbank.org9 tracking companies
- fidelity.com15 tracking companies
- corriere.it12 tracking companies
- as.com7 tracking companies
- hotpepper.jp13 tracking companies
- itmedia.co.jp9 tracking companies
- gazzetta.it7 tracking companies
- canada.ca1 tracking company
- jalan.net27 tracking companies
- carsensor.net31 tracking companies
- gartner.com3 tracking companies
- register.com2 tracking companies
- euronews.com12 tracking companies
- census.gov4 tracking companies
- verizon.com20 tracking companies
- trellix.com3 tracking companies
Related cookies
Other cookies from Adobe Audience Manager.
- AMCV_*111 sites
- demdex108 sites
- AMCVS_*84 sites
- s_cc74 sites
- everest_g_v259 sites
How to stop it
Declining non-essential cookies in a site's consent banner should stop dpm being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.