What does hotpepper.jp track?

Before any consent, hotpepper.jp loaded 13 tracking companies and set 33 advertising or analytics cookies.

That's more tracking companies than 95% of the 2,450 sites we scanned. Among the 21 other .jp sites we scanned, the typical one loaded 7 tracking companies — hotpepper.jp loaded more.

Scanned October 2, 2026 from Germany, loading www.hotpepper.jp once and clicking nothing. How we scan

Tracking companies: 13
Tracking cookies: 33
Third-party hosts: 45
Cookies in total: 60

Consent banner

No known consent management platform was detected on the page.

Companies contacted before consent

7 of the 22 companies it contacted before consent were unclassified.

Google Ads
www.googleadservices.com, googleads.g.doubleclick.net, cm.g.doubleclick.net, ad.doubleclick.net
11 requestsAdvertising
Microsoft Advertising
bat.bing.com, bat.bing.net
11 requestsAdvertising
Yahoo Japan
apm.yahoo.co.jp, b99.yahoo.co.jp, s.yimg.jp
6 requestsAdvertising
SmartNews
cdn.smartnews-ads.com, i.smartnews-ads.com, i6.smartnews-ads.com
3 requestsAdvertising
D2C Inc
cdn.d2-apps.net, pp.d2-apps.net
2 requestsAdvertising
X (Twitter)
t.co, analytics.twitter.com, static.ads-twitter.com
31 requestsSocial media
TikTok
analytics.tiktok.com, analytics-ipv6.tiktokw.us
25 requestsSocial media
Meta
www.facebook.com, connect.facebook.net
24 requestsSocial media
LINE
d.line-scdn.net, tr.line.me
2 requestsSocial media
Google Analytics
www.googletagmanager.com, www.google-analytics.com, region1.analytics.google.com
29 requestsAnalytics
Adobe
dpm.demdex.net, jacuadpu1403.demdex.net, cm.everesttech.net
5 requestsAnalytics
Macromill
img.macromill.com
2 requestsAnalytics
Datadog
www.datadoghq-browser-agent.com
1 requestAnalytics

Other third parties (content delivery, consent, functional, unclassified)

hotp.jp
imgfp.hotp.jp
42 requestsUnclassified
openai.com
bzrcdn.openai.com, bzr.openai.com
4 requestsUnclassified
r-ad.ne.jp
tm.r-ad.ne.jp
4 requestsUnclassified
usergram.info
code.usergram.info, config-code.usergram.info
2 requestsUnclassified
valuecommerce.com
trj.valuecommerce.com
1 requestUnclassified
a-mpd.com
a-mpd.com
1 requestUnclassified
imgvc.com
a.imgvc.com
1 requestUnclassified
Google
www.google.com
24 requestsFunctional
Amazon Web Services
7s-d309b5b93ece4e188e0aa4e9c7906f0f.ecs.us-west-1.on.aws, tw-0fde0867b14c4d8e9131519b5349f6f2.ecs.us-west-2.on.aws
4 requestsContent delivery

Cookies set before consent

The longest-lived tracking cookie it set was _ldbrbid, from LINE, lasting about 13 months.

Cookie	Purpose	Set by	Lasts
_fbp	Advertising	hotpepper.jp	3 months
_gcl_au	Advertising	hotpepper.jp	3 months
_ldbrbid	Advertising	line.me (third party)	13 months
_tt_enable_cookie	Advertising	hotpepper.jp	13 months
_ttp	Advertising	tiktok.com (third party)	13 months
_ttp	Advertising	hotpepper.jp	13 months
AMCV_840813355385EAFC0A490D4D%40AdobeOrg	Advertising	hotpepper.jp	13 months
AMCVS_840813355385EAFC0A490D4D%40AdobeOrg	Advertising	hotpepper.jp	Session
c	Advertising	img.macromill.com (third party)	12 months
demdex	Advertising	demdex.net (third party)	6 months
dextp	Advertising	demdex.net (third party)	6 months
dpm	Advertising	dpm.demdex.net (third party)	6 months
everest_g_v2	Advertising	everesttech.net (third party)	12 months
g	Advertising	smartnews-ads.com (third party)	13 months
guest_id	Advertising	twitter.com (third party)	13 months
guest_id_ads	Advertising	twitter.com (third party)	13 months
guest_id_marketing	Advertising	twitter.com (third party)	13 months
IDE	Advertising	doubleclick.net (third party)	13 months
muc_ads	Advertising	t.co (third party)	13 months
personalization_id	Advertising	twitter.com (third party)	13 months
s_ecid	Advertising	hotpepper.jp	13 months
ttcsid	Advertising	hotpepper.jp	13 months
ttcsid_D3TE64RC77UFH42QSLH0	Advertising	hotpepper.jp	13 months
ttcsid_D80KNVBC77UEKU3Q4130	Advertising	hotpepper.jp	13 months
ttcsid_DA7QNT3C77U5MK834N7G	Advertising	hotpepper.jp	13 months
ttcsid_DAF9UJBC77U4TNIVIVE0	Advertising	hotpepper.jp	13 months
_dd_s	Analytics	www.hotpepper.jp	Under a day
_ga	Analytics	hotpepper.jp	13 months
_ga_XK5B2BD65L	Analytics	hotpepper.jp	13 months
_gat_MyTracker	Analytics	hotpepper.jp	Under a day
_gid	Analytics	hotpepper.jp	1 day
s_cc	Analytics	hotpepper.jp	Session
s_nr	Analytics	hotpepper.jp	12 months
__hpg_saw	Unclassified	www.hotpepper.jp	Under a day
__lt__cid	Unclassified	www.hotpepper.jp	13 months
__lt__sid	Unclassified	www.hotpepper.jp	Under a day
__obref	Unclassified	hotpepper.jp	12 months
_twpid	Unclassified	hotpepper.jp	13 months
_twsid	Unclassified	hotpepper.jp	13 months
_ugpid	Unclassified	hotpepper.jp	13 months
_yjsu_yjad	Unclassified	hotpepper.jp	12 months
GalileoCookie	Unclassified	www.hotpepper.jp	13 months
HPR_SESSION_GROUP	Unclassified	www.hotpepper.jp	Session
HPR_USER_GROUP	Unclassified	www.hotpepper.jp	13 months
r_ad_token	Unclassified	r-ad.ne.jp (third party)	6 months
r_ad_token1	Unclassified	hotpepper.jp	6 months
r_ad_token1	Unclassified	www.hotpepper.jp	6 months
r_ad_token2	Unclassified	hotpepper.jp	6 months
r_ad_token2	Unclassified	www.hotpepper.jp	6 months
s_cm	Unclassified	hotpepper.jp	Under a day
s_fbsr	Unclassified	hotpepper.jp	Under a day
s_fr	Unclassified	hotpepper.jp	12 months
snexid	Unclassified	www.hotpepper.jp	13 months
snexid_r	Unclassified	hotpepper.jp	13 months
__cf_bm	Functional	bzrcdn.openai.com (third party)	Under a day
__cf_bm	Functional	twitter.com (third party)	Under a day
__cf_bm	Functional	t.co (third party)	Under a day
__cf_bm	Functional	bzr.openai.com (third party)	Under a day
_cfuvid	Functional	bzrcdn.openai.com (third party)	Session
_cfuvid	Functional	bzr.openai.com (third party)	Session

The page also wrote 7 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.