What does hbr.org track?

Before any consent, hbr.org loaded 12 tracking companies and set 38 advertising or analytics cookies.

That's more tracking companies than 95% of the 2,450 sites we scanned.

Scanned October 2, 2026 from Germany, loading hbr.org once and clicking nothing. How we scan

Tracking companies: 12
Tracking cookies: 38
Third-party hosts: 44
Cookies in total: 60

Consent banner

The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 12 tracking companies still loaded while it was unanswered.

Companies contacted before consent

6 of the 16 companies it contacted before consent were advertising companies.

Google Ads
securepubads.g.doubleclick.net, 8604778.fls.doubleclick.net, www.google.de, stats.g.doubleclick.net
8 requestsAdvertising
StackAdapt
tags.srv.stackadapt.com
6 requestsAdvertising
Microsoft Advertising
bat.bing.com, bat.bing.net
4 requestsAdvertising
LiveIntent
rp.liadm.com, b-code.liadm.com, i.liadm.com
4 requestsAdvertising
Integral Ad Science
static.adsafeprotected.com, pixel.adsafeprotected.com
2 requestsAdvertising
Podsights
cdn.pdst.fm
1 requestAdvertising
LinkedIn
snap.licdn.com, px.ads.linkedin.com
4 requestsSocial media
Adobe
assets.adobedtm.com, dpm.demdex.net, hbr.sc.omtrdc.net, hbr.demdex.net
14 requestsAnalytics
Qualtrics
siteintercept.qualtrics.com, zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com
7 requestsAnalytics
Google Analytics
www.googletagmanager.com, region1.analytics.google.com, www.google-analytics.com
5 requestsAnalytics
Microsoft Clarity
j.clarity.ms, www.clarity.ms, scripts.clarity.ms
5 requestsAnalytics
Sailthru
ak.sail-horizon.com, api.sail-personalize.com
2 requestsAnalytics

Other third parties (content delivery, consent, functional, unclassified)

Google
fundingchoicesmessages.google.com, www.gstatic.com, www.recaptcha.net, fonts.gstatic.com
21 requestsFunctional
Piano
experience.piano.io, cdn.tinypass.com, c2.piano.io, buy.tinypass.com
4 requestsFunctional
Spotify
pixels.spotify.com
2 requestsFunctional
MaxMind
geoip-js.com
1 requestFunctional

Cookies set before consent

The longest-lived tracking cookie it set was _lc2_fpi, from LiveIntent, lasting about 13 months.

Cookie	Purpose	Set by	Lasts
_gcl_au	Advertising	hbr.org	3 months
_lc2_fpi	Advertising	hbr.org	13 months
_lc2_fpi_js	Advertising	hbr.org	Session
_li_dcdm_c	Advertising	hbr.org	Session
_pcus	Advertising	hbr.org	13 months
AMCV_7801965A577503E87F000101%40AdobeOrg	Advertising	hbr.org	13 months
AMCVS_7801965A577503E87F000101%40AdobeOrg	Advertising	hbr.org	Session
bcookie	Advertising	linkedin.com (third party)	12 months
demdex	Advertising	demdex.net (third party)	6 months
dpm	Advertising	dpm.demdex.net (third party)	6 months
everest_g_v2	Advertising	everesttech.net (third party)	12 months
lidc	Advertising	linkedin.com (third party)	1 day
lidid	Advertising	liadm.com (third party)	13 months
mbox	Advertising	hbr.org	13 months
sa-user-id	Advertising	tags.srv.stackadapt.com (third party)	12 months
sa-user-id	Advertising	srv.stackadapt.com (third party)	12 months
sa-user-id	Advertising	hbr.org	12 months
sa-user-id-v2	Advertising	tags.srv.stackadapt.com (third party)	12 months
sa-user-id-v2	Advertising	srv.stackadapt.com (third party)	12 months
sa-user-id-v2	Advertising	hbr.org	12 months
sa-user-id-v3	Advertising	hbr.org	12 months
sa-user-id-v4	Advertising	tags.srv.stackadapt.com (third party)	12 months
sa-user-id-v4	Advertising	srv.stackadapt.com (third party)	12 months
sa-user-id-v4	Advertising	hbr.org	12 months
sailthru_pageviews	Advertising	hbr.org	Under a day
sailthru_visitor	Advertising	hbr.org	12 months
__pat	Analytics	hbr.org	30 days
__pvi	Analytics	hbr.org	1 day
_ga	Analytics	hbr.org	13 months
_ga_J405XEHEZE	Analytics	hbr.org	13 months
coveo_visitorId	Analytics	hbr.org	12 months
FCCDCF	Analytics	hbr.org	13 months
QSI_HistorySession	Analytics	hbr.org	Session
s_cc	Analytics	hbr.org	Session
s_ppn	Analytics	hbr.org	Under a day
s_ppv	Analytics	hbr.org	Session
s_tp	Analytics	hbr.org	Session
s_tslv	Analytics	hbr.org	13 months
__pdst	Unclassified	hbr.org	12 months
_hbr_u	Unclassified	hbr.org	30 days
_splunk_rum_user_anonymousId	Unclassified	hbr.org	13 months
analytics_HBRSubscriber	Unclassified	hbr.org	4 months
analytics_TopicAffinity	Unclassified	hbr.org	5 months
HBR_SESSION_ID_N	Unclassified	hbr.org	Session
hbr_user_experience	Unclassified	hbr.org	13 months
s_inv	Unclassified	hbr.org	Under a day
s_ips	Unclassified	hbr.org	Session
s_nr90	Unclassified	hbr.org	3 months
s_ppurl	Unclassified	hbr.org	Under a day
__cf_bm	Functional	piano.io (third party)	Under a day
__cf_bm	Functional	tinypass.com (third party)	Under a day
__cf_bm	Functional	linkedin.com (third party)	Under a day
__tbc	Functional	hbr.org	13 months
_pcid	Functional	hbr.org	13 months
_pctx	Functional	hbr.org	13 months
_splunk_rum_sid	Functional	hbr.org	Under a day
at_check	Functional	hbr.org	Session
li_gc	Functional	linkedin.com (third party)	6 months
test_cookie	Functional	doubleclick.net (third party)	Under a day
xbc	Functional	hbr.org	13 months

The page also wrote 21 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.