LiveIntent
AdvertisingLiveIntent loaded on 22 sites in our October 2026 scan: 1% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.
Its cookies typically last about 13 months. On 77% of the sites where it loaded, a consent banner was already present but hadn't been answered yet.
Often loaded alongside
Sites that load LiveIntent most often also load Google (95%), Google Ads (95%), Google Analytics (95%), Amazon Advertising (55%), and Magnite (45%).
Domains it loads from
- rp.liadm.com
- i.liadm.com
- b-code.liadm.com
- idx.liadm.com
- d-code.liadm.com
Cookies
- _lc2_fpi17 sites
- _li_dcdm_c17 sites
- lidid15 sites
- _lc2_fpi_js13 sites
Sites that load LiveIntent
The highest-ranked 22 of 22 sites.
- globo.com24 tracking companies
- techcrunch.com38 tracking companies
- usps.com24 tracking companies
- hbr.org12 tracking companies
- bidmachine.io13 tracking companies
- polybuzz.ai7 tracking companies
- newsweek.com12 tracking companies
- vice.com14 tracking companies
- fastcompany.com17 tracking companies
- purdue.edu19 tracking companies
Show 12 more sites
- inc.com18 tracking companies
- sonos.com5 tracking companies
- newsbreak.com9 tracking companies
- guard.io14 tracking companies
- thedailybeast.com18 tracking companies
- shutterfly.com20 tracking companies
- rediff.com42 tracking companies
- patch.com5 tracking companies
- adweek.com21 tracking companies
- atlasobscura.com28 tracking companies
- ulta.com26 tracking companies
- washingtontimes.com21 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.