What does inc.com track?
Before any consent, inc.com loaded 18 tracking companies and set 10 advertising or analytics cookies.
That's more tracking companies than 97% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.inc.com once and clicking nothing. How we scan
- Tracking companies
- 18
- Tracking cookies
- 10
- Third-party hosts
- 73
- Cookies in total
- 25
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it. 18 tracking companies still loaded while it was unanswered.
Companies contacted before consent
11 of the 33 companies it contacted before consent were advertising companies.
- Google Ads34 requestsAdvertising
pagead2.googlesyndication.com, securepubads.g.doubleclick.net, s0.2mdn.net, ep2.adtrafficquality.google
- Amazon Advertising7 requestsAdvertising
c.amazon-adsystem.com, aax-eu.amazon-adsystem.com, config.aps.amazon-adsystem.com, web-banner.ads.aps.amazon-adsystem.com
- Skimlinks7 requestsAdvertising
t.skimresources.com, p.skimresources.com, s.skimresources.com, r.skimresources.com
- DoubleVerify6 requestsAdvertising
pub.doubleverify.com, vtrk.dv.tech
- Ad Lightning3 requestsAdvertising
tagan.adlightning.com
- LiveIntent3 requestsAdvertising
rp.liadm.com, b-code.liadm.com
- Keywee2 requestsAdvertising
cdn.keywee.co
- OpenX2 requestsAdvertising
mansueto-d.openx.net, u.openx.net
- Magnite1 requestAdvertising
fastlane.rubiconproject.com
- Xandr (Microsoft)1 requestAdvertising
ib.adnxs.com
- Sharethrough1 requestAdvertising
btlr.sharethrough.com
- Google Analytics7 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
- Microsoft Clarity6 requestsAnalytics
k.clarity.ms, www.clarity.ms, scripts.clarity.ms
- Adobe4 requestsAnalytics
use.typekit.net
- Parse.ly4 requestsAnalytics
experiments.parsely.com, cdn.parsely.com, p1.parsely.com, api.parsely.com
- Scorecard Research (Comscore)3 requestsAnalytics
sb.scorecardresearch.com
- Pingdom2 requestsAnalytics
rum-static.pingdom.net, rum-collector-2.pingdom.net
- Chartbeat1 requestAnalytics
ping.chartbeat.net
Other third parties (content delivery, consent, functional, unclassified)
- mansueto.com51 requestsUnclassified
fe-assets.mansueto.com, assets.mansueto.com
- tranquilveranda.com8 requestsUnclassified
tranquilveranda.com
- shop.pe5 requestsUnclassified
app.shop.pe, shop.pe, shopper.shop.pe
- omeda.com4 requestsUnclassified
olytics.omeda.com, oqs.omeda.com, cdp.omeda.com
- ml314.com4 requestsUnclassified
ml314.com, vi.ml314.com, in.ml314.com
- nytrng.com2 requestsUnclassified
nytrng.com, cdn.nytrng.com
- p-n.io1 requestUnclassified
cdn.p-n.io
- safeopt.com1 requestUnclassified
manage.safeopt.com
- mvdigitalmedia.com1 requestUnclassified
static.mvdigitalmedia.com
- getadmiral.com1 requestUnclassified
images.getadmiral.com
- Google9 requestsFunctional
imasdk.googleapis.com, csi.gstatic.com, www.google.com, ajax.googleapis.com
- Sentry2 requestsFunctional
o4511264183681024.ingest.us.sentry.io
- Queryly2 requestsFunctional
www.queryly.com
- DataDome2 requestsFunctional
js.datadome.co, api-js.datadome.co
- Amazon Web Services6 requestsContent delivery
d2mjzob2nc713b.cloudfront.net, s3.amazonaws.com, addshoppers.s3.amazonaws.com
Cookies set before consent
The longest-lived tracking cookie it set was _lc2_fpi, from LiveIntent, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | inc.com | 3 months |
| _lc2_fpi | Advertising | inc.com | 13 months |
| _lc2_fpi_js | Advertising | inc.com | Session |
| _li_dcdm_c | Advertising | inc.com | Session |
| lidid | Advertising | liadm.com (third party) | 13 months |
| _cb | Analytics | inc.com | 13 months |
| _cb_svref | Analytics | inc.com | Under a day |
| _chartbeat2 | Analytics | inc.com | 13 months |
| _ga | Analytics | inc.com | 13 months |
| _ga_CGNRZ09L5Q | Analytics | inc.com | 13 months |
| _awl | Unclassified | inc.com | 13 months |
| _pn_VvT57L3U | Unclassified | www.inc.com | 6 months |
| _scor_uid | Unclassified | inc.com | 13 months |
| _v__chartbeat3 | Unclassified | inc.com | 13 months |
| abgroup | Unclassified | www.inc.com | Session |
| addshoppers | Unclassified | app.shop.pe (third party) | 13 months |
| addshoppers.com | Unclassified | app.shop.pe (third party) | 13 months |
| addshoppers.com | Unclassified | www.inc.com | 13 months |
| camp_first_impression | Unclassified | www.inc.com | Session |
| oly_anon_id | Unclassified | inc.com | 12 months |
| oly_fire_id | Unclassified | inc.com | 12 months |
| _parsely_session | Functional | inc.com | Under a day |
| _parsely_visitor | Functional | inc.com | 13 months |
| __eoi | Necessary | inc.com | 6 months |
| datadome | Necessary | inc.com | 12 months |
The page also wrote 21 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.