Scorecard Research (Comscore)
AnalyticsScorecard Research (Comscore) loaded on 114 sites in our October 2026 scan: 5% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Analytics. A company can do several jobs; this is its main role on the pages we saw.
On 83% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .com.br sites: 22% of them load it, versus 5% of all sites we scanned.
About Scorecard Research (Comscore)
Scorecard Research is the data-collection arm of Comscore, an audience-measurement company that builds media-ratings panels from data contributed by participating sites.
Its script from scorecardresearch.com logs a page view and assigns the visitor an identifier so Comscore can estimate the reach and demographics of the sites that run it, feeding the aggregate ratings the media industry uses.
Comscore provides its own opt-out for the Scorecard Research panel directly on its site.
Often loaded alongside
Sites that load Scorecard Research (Comscore) most often also load Google Ads (90%), Google Analytics (84%), Google (83%), Amazon Advertising (58%), and Meta (28%).
Domains it loads from
- sb.scorecardresearch.com
- census-web.scorecardresearch.com
- ads.scorecardresearch.com
Sites that load Scorecard Research (Comscore)
The highest-ranked 30 of 114 sites.
- amazon.com33 tracking companies
- soundcloud.com7 tracking companies
- cnn.com5 tracking companies
- globo.com24 tracking companies
- go.com3 tracking companies
- cnbc.com9 tracking companies
- indiatimes.com18 tracking companies
- uol.com.br17 tracking companies
- time.com5 tracking companies
- accuweather.com3 tracking companies
Show 20 more sites
- techcrunch.com38 tracking companies
- cnet.com6 tracking companies
- zillow.com4 tracking companies
- curseforge.com9 tracking companies
- wattpad.com3 tracking companies
- apnews.com14 tracking companies
- prnewswire.com13 tracking companies
- theverge.com10 tracking companies
- livejournal.com11 tracking companies
- nbcnews.com20 tracking companies
- elmundo.es20 tracking companies
- amazon.com.mx34 tracking companies
- infobae.com6 tracking companies
- terra.com.br23 tracking companies
- huffpost.com8 tracking companies
- marca.com9 tracking companies
- giphy.com2 tracking companies
- lanacion.com.ar14 tracking companies
- clarin.com13 tracking companies
- elconfidencial.com6 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.