What does nbcnews.com track?
Before any consent, nbcnews.com loaded 20 tracking companies and set 24 advertising or analytics cookies.
That's more tracking companies than 98% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.nbcnews.com once and clicking nothing. How we scan
- Tracking companies
- 20
- Tracking cookies
- 24
- Third-party hosts
- 91
- Cookies in total
- 56
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 20 tracking companies still loaded while it was unanswered.
Companies contacted before consent
14 of the 42 companies it contacted before consent were unclassified.
- Google Ads32 requestsAdvertising
pagead2.googlesyndication.com, securepubads.g.doubleclick.net, ep2.adtrafficquality.google, ad.doubleclick.net
- DoubleVerify22 requestsAdvertising
tpsc-ew1.doubleverify.com, pub.doubleverify.com, cdn.doubleverify.com, tps.doubleverify.com
- Taboola19 requestsAdvertising
cdn.taboola.com, trc.taboola.com, am-trc-events.taboola.com, pm-widget.taboola.com
- Amazon Advertising6 requestsAdvertising
c.amazon-adsystem.com, config.aps.amazon-adsystem.com, client.aps.amazon-adsystem.com, web-banner.ads.aps.amazon-adsystem.com
- TVSquared (Innovid)2 requestsAdvertising
collector-56153.tvsquared.com
- Criteo2 requestsAdvertising
gum.criteo.com
- Yahoo2 requestsAdvertising
cms.analytics.yahoo.com, ups.analytics.yahoo.com
- LiveRamp1 requestAdvertising
ats.rlcdn.com
- FreeWheel (Comcast)1 requestAdvertising
mssl.fwmrm.net
- Magnite1 requestAdvertising
micro.rubiconproject.com
- Xandr (Microsoft)1 requestAdvertising
ib.adnxs.com
- Adobe44 requestsAnalytics
assets.adobedtm.com, dpm.demdex.net, nbcuni.demdex.net, nbcu.demdex.net
- Conviva5 requestsAnalytics
ipv4.ipv4.cws.conviva.com, efcad85fded269f462c434c4c5f84654a17d4a77.cws.conviva.com, ipv4.cws.conviva.com
- VWO4 requestsAnalytics
edge.wingify.net, collect.wingify.net
- Cxense (Piano)4 requestsAnalytics
cdn.cxense.com, id.cxense.com, comcluster.cxense.com
- Parse.ly3 requestsAnalytics
experiments.parsely.com, cdn.parsely.com, p1.parsely.com
- Scorecard Research (Comscore)3 requestsAnalytics
sb.scorecardresearch.com
- Sailthru2 requestsAnalytics
ak.sail-horizon.com, api.sail-personalize.com
- mParticle1 requestAnalytics
jssdkcdns.mparticle.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- s-nbcnews.com45 requestsUnclassified
media-cldnry.s-nbcnews.com, media3.s-nbcnews.com
- lightboxcdn.com7 requestsUnclassified
www.lightboxcdn.com, api.lightboxcdn.com
- polarcdn-engine.com4 requestsUnclassified
polarcdn-engine.com
- iteratehq.com3 requestsUnclassified
platform.iteratehq.com, iteratehq.com
- tvpixel.com2 requestsUnclassified
c.tvpixel.com, p.tvpixel.com
- rkdms.com2 requestsUnclassified
mid.rkdms.com
- wywrd.com2 requestsUnclassified
analytics.wywrd.com
- tru.am2 requestsUnclassified
tru.am
- admantx.com1 requestUnclassified
usasync01.admantx.com
- reson8.com1 requestUnclassified
ds.reson8.com
- polarcdn.com1 requestUnclassified
static.polarcdn.com
- plrsrvcs.com1 requestUnclassified
bw-prod.plrsrvcs.com
- polarcdn-terrax.com1 requestUnclassified
polarcdn-terrax.com
- researchnow.com1 requestUnclassified
tag.researchnow.com
- OneTrust13 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Sourcepoint1 requestConsent banner
geo.privacymanager.io
- JW Player7 requestsFunctional
ssl.p.jwpcdn.com, entitlements.jwplayer.com
- Piano6 requestsFunctional
c2.piano.io, experience.tinypass.com, cdn.tinypass.com, buy.tinypass.com
- Google2 requestsFunctional
www.google.com, adservice.google.com
- Akamai16 requestsContent delivery
prodamdnewsencoding.akamaized.net, s.go-mpulse.net, live-oneapp-prd-news.akamaized.net
- NBCUniversal4 requestsContent delivery
mps.nbcuni.com, video-ads-module.ad-tech.nbcuni.com, mt.ssai-oneapp.nbcuni.com
- Amazon Web Services2 requestsContent delivery
9f6bc946ffc84f39ba7761ec18f6d85f.mediatailor.us-east-1.amazonaws.com
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_A8AB776A5245B4220A490D44%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | nbcnews.com | 3 months |
| aam_uuid | Advertising | nbcnews.com | 30 days |
| AMCV_A8AB776A5245B4220A490D44%40AdobeOrg | Advertising | nbcnews.com | 13 months |
| AMCVS_A8AB776A5245B4220A490D44%40AdobeOrg | Advertising | nbcnews.com | Session |
| cto_bundle | Advertising | criteo.com (third party) | 13 months |
| cX_G | Advertising | nbcnews.com | 13 months |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dextp | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| IDE | Advertising | doubleclick.net (third party) | 13 months |
| s_ecid | Advertising | nbcnews.com | 13 months |
| sailthru_content | Advertising | www.nbcnews.com | 12 months |
| sailthru_pageviews | Advertising | www.nbcnews.com | Under a day |
| sailthru_visitor | Advertising | www.nbcnews.com | 12 months |
| uid | Advertising | criteo.com (third party) | 13 months |
| __pat | Analytics | nbcnews.com | 30 days |
| __pvi | Analytics | nbcnews.com | 1 day |
| _dd_s | Analytics | www.nbcnews.com | Under a day |
| cX_P | Analytics | nbcnews.com | 13 months |
| s_cc | Analytics | nbcnews.com | Session |
| s_invisit | Analytics | nbcnews.com | Under a day |
| s_vnum | Analytics | nbcnews.com | 30 days |
| sp | Analytics | tvpixel.com (third party) | 12 months |
| _dpm_id.1b16 | Unclassified | nbcnews.com | 12 months |
| _dpm_ses.1b16 | Unclassified | nbcnews.com | Under a day |
| _lr_geo_location | Unclassified | www.nbcnews.com | 1 day |
| _tq_id.TV-4536814563-1.63ac | Unclassified | www.nbcnews.com | 13 months |
| _wingify_uuid_v2 | Unclassified | nbcnews.com | 12 months |
| adEdition | Unclassified | mps.nbcuni.com (third party) | 1 day |
| adops_master_kvs | Unclassified | www.nbcnews.com | 2 months |
| akaas_NBCNews | Unclassified | www.nbcnews.com | 10 days |
| BI_UI_identityState | Unclassified | nbcnews.com | Under a day |
| BI_UI_previousPage | Unclassified | nbcnews.com | Under a day |
| BI_UI_referrer | Unclassified | nbcnews.com | Under a day |
| fw_vcid2 | Unclassified | www.nbcnews.com | 30 days |
| geoEdition | Unclassified | mps.nbcuni.com (third party) | 1 day |
| iter_id | Unclassified | nbcnews.com | 13 months |
| ng_geolocation | Unclassified | nbcnews.com | Session |
| prevVal_pn | Unclassified | nbcnews.com | Under a day |
| __cf_bm | Functional | tinypass.com (third party) | Under a day |
| __cf_bm | Functional | piano.io (third party) | Under a day |
| __cf_bm | Functional | polarcdn.com (third party) | Under a day |
| __cf_bm | Functional | lightboxcdn.com (third party) | Under a day |
| __tbc | Functional | nbcnews.com | 13 months |
| _parsely_session | Functional | nbcnews.com | Under a day |
| _parsely_visitor | Functional | nbcnews.com | 13 months |
| _pcid | Functional | nbcnews.com | 13 months |
| _pctx | Functional | nbcnews.com | 13 months |
| OptanonConsent | Functional | nbcnews.com | 12 months |
| TiPMix | Functional | api.lightboxcdn.com (third party) | Under a day |
| usprivacy | Functional | www.nbcnews.com | 12 months |
| x-ms-routing-name | Functional | api.lightboxcdn.com (third party) | Under a day |
| xbc | Functional | nbcnews.com | 13 months |
| __eoi | Necessary | nbcnews.com | 6 months |
| datadome | Necessary | taboola.com (third party) | 12 months |
The page also wrote 36 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.