DoubleVerify
AdvertisingDoubleVerify loaded on 27 sites in our October 2026 scan: 1% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.
On 96% of the sites where it loaded, a consent banner was already present but hadn't been answered yet.
About DoubleVerify
DoubleVerify is a publicly traded ad-verification company that measures whether an ad was actually viewable, by a real person, in a brand-safe context.
Its pub.doubleverify.com script typically runs alongside an ad placement, measuring viewability and checking for signs of invalid or fraudulent traffic rather than serving an ad itself.
Often loaded alongside
Sites that load DoubleVerify most often also load Google Ads (93%), Amazon Advertising (81%), Google Analytics (81%), Google (78%), and Scorecard Research (Comscore) (70%).
Domains it loads from
- pub.doubleverify.com
- vtrk.dv.tech
- pub.dv.tech
- tps.doubleverify.com
- cdn.doubleverify.com
- tpsc-ew1.doubleverify.com
- cdn.dv.tech
Sites that load DoubleVerify
The highest-ranked 27 of 27 sites.
- washingtonpost.com12 tracking companies
- bloomberg.com4 tracking companies
- globo.com24 tracking companies
- cnbc.com9 tracking companies
- target.com5 tracking companies
- independent.co.uk10 tracking companies
- cnet.com6 tracking companies
- theverge.com10 tracking companies
- nbcnews.com20 tracking companies
- theatlantic.com4 tracking companies
Show 17 more sites
- huffpost.com8 tracking companies
- sapo.pt3 tracking companies
- kooora.com13 tracking companies
- buzzfeed.com16 tracking companies
- newsweek.com12 tracking companies
- zdnet.com8 tracking companies
- techtarget.com4 tracking companies
- mashable.com7 tracking companies
- vox.com10 tracking companies
- inc.com18 tracking companies
- pcmag.com5 tracking companies
- rottentomatoes.com6 tracking companies
- today.com19 tracking companies
- thedailybeast.com18 tracking companies
- lifehacker.com7 tracking companies
- nymag.com10 tracking companies
- popsci.com7 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.