What does techtarget.com track?
Before any consent, techtarget.com loaded 4 tracking companies and set 1 advertising or analytics cookie.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.techtarget.com once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 1
- Third-party hosts
- 8
- Cookies in total
- 5
Consent banner
The page loaded Sourcepoint, a consent management platform. Everything below was recorded before anyone answered it. 4 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 6 companies it contacted before consent were analytics companies.
- DoubleVerify3 requestsAdvertising
pub.doubleverify.com
- Google Analytics2 requestsAnalytics
www.googletagmanager.com
- Optimizely2 requestsAnalytics
cdn.optimizely.com, logx.optimizely.com
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
Other third parties (content delivery, consent, functional, unclassified)
- ttgtmedia.com2 requestsUnclassified
cdn.ttgtmedia.com
- Google2 requestsFunctional
fonts.googleapis.com, fonts.gstatic.com
Cookies set before consent
The longest-lived tracking cookie it set was optimizelyEndUserId, from Optimizely, lasting about 6 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| optimizelyEndUserId | Advertising | techtarget.com | 6 months |
| _sp_su | Unclassified | techtarget.com | 12 months |
| bk | Unclassified | techtarget.com | 3 months |
| co | Unclassified | techtarget.com | 3 months |
| cf_clearance | Functional | techtarget.com | 12 months |
The page also wrote 9 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.