What does buzzfeed.com track?
Before any consent, buzzfeed.com loaded 16 tracking companies and set 7 advertising or analytics cookies.
That's more tracking companies than 97% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.buzzfeed.com once and clicking nothing. How we scan
- Tracking companies
- 16
- Tracking cookies
- 7
- Third-party hosts
- 42
- Cookies in total
- 22
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 16 tracking companies still loaded while it was unanswered.
Companies contacted before consent
14 of the 21 companies it contacted before consent were advertising companies.
- ID58 requestsAdvertising
id5-sync.com, lb.eu-1-id5-sync.com, cdn.id5-sync.com, api.id5-sync.com
- Google Ads7 requestsAdvertising
securepubads.g.doubleclick.net, stats.g.doubleclick.net, pagead2.googlesyndication.com, www.google.de
- DoubleVerify6 requestsAdvertising
pub.doubleverify.com, vtrk.dv.tech
- Ad Lightning4 requestsAdvertising
tagan.adlightning.com, buzzfeed-tagan.adlightning.com
- Teads3 requestsAdvertising
a.teads.tv, static.teads.tv, at.teads.tv
- Amazon Advertising3 requestsAdvertising
config.aps.amazon-adsystem.com, client.aps.amazon-adsystem.com, c.amazon-adsystem.com
- 33Across2 requestsAdvertising
lexicon.33across.com
- Yahoo2 requestsAdvertising
ups.analytics.yahoo.com
- Criteo2 requestsAdvertising
gum.criteo.com
- The Trade Desk2 requestsAdvertising
match.adsrvr.org
- Magnite1 requestAdvertising
micro.rubiconproject.com
- Lotame1 requestAdvertising
tags.crwdcntrl.net
- Epsilon (Conversant)1 requestAdvertising
secure.cdn.fastclick.net
- LiveRamp1 requestAdvertising
api.rlcdn.com
- Google Analytics6 requestsAnalytics
www.google-analytics.com, www.googletagmanager.com, region1.analytics.google.com
- Scorecard Research (Comscore)3 requestsAnalytics
sb.scorecardresearch.com
Other third parties (content delivery, consent, functional, unclassified)
- atmtd.com5 requestsUnclassified
floors.atmtd.com, edge.atmtd.com, scripts.atmtd.com, e01.atmtd.com
- html-load.cc1 requestUnclassified
html-load.cc
- OneTrust13 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Sourcepoint3 requestsConsent banner
launchpad-wrapper.privacymanager.io, launchpad.privacymanager.io, geo.privacymanager.io
- Google3 requestsFunctional
accounts.google.com, fonts.gstatic.com
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _lr_env_src_ats | Advertising | www.buzzfeed.com | 30 days |
| _lr_retry_request | Advertising | www.buzzfeed.com | Under a day |
| id5 | Advertising | id5-sync.com (third party) | 3 months |
| _dc_gtm_UA-1740781-1 | Analytics | buzzfeed.com | Under a day |
| _ga | Analytics | buzzfeed.com | 13 months |
| _ga_LHKZPVTNWC | Analytics | buzzfeed.com | 13 months |
| _gid | Analytics | buzzfeed.com | 1 day |
| _scor_uid | Unclassified | buzzfeed.com | 13 months |
| _xsrf | Unclassified | www.buzzfeed.com | Session |
| bf_visit | Unclassified | buzzfeed.com | 13 months |
| bf-browser-language | Unclassified | buzzfeed.com | 1 day |
| bf-geo-country | Unclassified | buzzfeed.com | 1 day |
| bf-xdomain-session-uuid | Unclassified | buzzfeed.com | Under a day |
| next-i18next | Unclassified | www.buzzfeed.com | Session |
| pbjs_sharedId | Unclassified | buzzfeed.com | 30 days |
| pbjs_sharedId_cst | Unclassified | buzzfeed.com | 30 days |
| pbjs_unifiedID | Unclassified | www.buzzfeed.com | 30 days |
| pbjs_unifiedID_cst | Unclassified | www.buzzfeed.com | 30 days |
| country | Functional | buzzfeed.com | 14 days |
| g_state | Functional | www.buzzfeed.com | 6 months |
| gdpr | Functional | buzzfeed.com | 14 days |
| OptanonConsent | Functional | buzzfeed.com | 12 months |
The page also wrote 15 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.