What is the _lr_retry_request cookie?
Used by LiveRamp's ATS script to record whether a request to its identity service needs to be retried.
Our October 2026 scan found it on 16 sites (1% of the 2,450 we scanned), set before any consent.
- Purpose
- Advertising
- Belongs to
- LiveRamp
- Set as
- First-party (under the site's own domain)
- Typical lifetime
- Under a day
Sites that set _lr_retry_request before consent
The highest-ranked 16 of 16 sites.
- globo.com24 tracking companies
- npr.org9 tracking companies
- techcrunch.com38 tracking companies
- terra.com.br23 tracking companies
- buzzfeed.com16 tracking companies
- vlr.gg12 tracking companies
- primis.tech11 tracking companies
- aarp.org30 tracking companies
- nicovideo.jp24 tracking companies
- nzherald.co.nz16 tracking companies
Show 6 more sites
- stuff.co.nz19 tracking companies
- si.com13 tracking companies
- bostonglobe.com10 tracking companies
- estadao.com.br19 tracking companies
- searchenginejournal.com8 tracking companies
- atlasobscura.com28 tracking companies
Related cookies
Other cookies from LiveRamp.
- _lr_env_src_ats16 sites
- sd-session-id7 sites
- zync-uuid7 sites
- cr5 sites
- lum5 sites
How to stop it
Declining non-essential cookies in a site's consent banner should stop _lr_retry_request being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description written by CookieTosser, for a cookie the Open Cookie Database doesn't cover.
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.