What does stuff.co.nz track?

Before any consent, stuff.co.nz loaded 19 tracking companies and set 21 advertising or analytics cookies.

That's more tracking companies than 97% of the 2,450 sites we scanned.

Scanned October 2, 2026 from Germany, loading www.stuff.co.nz once and clicking nothing. How we scan

Tracking companies: 19
Tracking cookies: 21
Third-party hosts: 73
Cookies in total: 39

Consent banner

The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 19 tracking companies still loaded while it was unanswered.

Companies contacted before consent

14 of the 29 companies it contacted before consent were advertising companies.

Taboola
vidstat.taboola.com, images.taboola.com, cdn.taboola.com, trc.taboola.com
61 requestsAdvertising
Google Ads
ad.doubleclick.net, securepubads.g.doubleclick.net, cm.g.doubleclick.net, www3.doubleclick.net
15 requestsAdvertising
Blockthrough
api.btloader.com, btloader.com, cdn.btloader.com, cdn.api.btloader.com
7 requestsAdvertising
PubMatic
hbopenbid.pubmatic.com, image8.pubmatic.com, image2.pubmatic.com
5 requestsAdvertising
Index Exchange
dsum.casalemedia.com, htlb.casalemedia.com, dsum-sec.casalemedia.com
4 requestsAdvertising
The Trade Desk
match.adsrvr.org, direct.adsrvr.org
3 requestsAdvertising
Xandr (Microsoft)
ib.adnxs.com
2 requestsAdvertising
Integral Ad Science
pixel.adsafeprotected.com
2 requestsAdvertising
OpenX
rtb.openx.net, stuff2-d.openx.net
2 requestsAdvertising
Criteo
gum.criteo.com
1 requestAdvertising
LiveRamp
api.rlcdn.com
1 requestAdvertising
Unruly
targeting.unrulymedia.com
1 requestAdvertising
Magnite
fastlane.rubiconproject.com
1 requestAdvertising
Amobee (Turn)
ad.turn.com
1 requestAdvertising
LinkedIn
px.ads.linkedin.com
1 requestSocial media
Cxense (Piano)
api.cxense.com, cdn.cxense.com, id.cxense.com, comcluster.cxense.com
7 requestsAnalytics
Nielsen
cdn-gl.imrworldwide.com, secure-dcr.imrworldwide.com, jwvroy3wuoveuzjh0pk8t8jpt8ria1790938225.nuid.imrworldwide.com
6 requestsAnalytics
Google Analytics
region1.analytics.google.com, www.googletagmanager.com
5 requestsAnalytics
Parse.ly
experiments.parsely.com, tr-experiments.parsely.com, cdn.parsely.com, p1.parsely.com
4 requestsAnalytics

Other third parties (content delivery, consent, functional, unclassified)

ad-delivery.net
ad-delivery.net
11 requestsUnclassified
dns-finder.com
ab.dns-finder.com
2 requestsUnclassified
pbxai.com
cdn.pbxai.com
1 requestUnclassified
qovani.com
static.qovani.com
1 requestUnclassified
npttech.com
www.npttech.com
1 requestUnclassified
Sourcepoint
ats-wrapper.privacymanager.io, geo.privacymanager.io
2 requestsConsent banner
Google
fundingchoicesmessages.google.com, accounts.google.com, fonts.googleapis.com, fonts.gstatic.com
17 requestsFunctional
Piano
api-esp.piano.io, cdn-au.piano.io, c2-au.piano.io, buy-au.piano.io
5 requestsFunctional
jQuery CDN
code.jquery.com
1 requestContent delivery
Amazon Web Services
7mt8qqz89f.execute-api.ap-southeast-2.amazonaws.com
1 requestContent delivery

Cookies set before consent

The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.

Cookie	Purpose	Set by	Lasts
_gcl_au	Advertising	stuff.co.nz	3 months
_lr_env_src_ats	Advertising	www.stuff.co.nz	30 days
_lr_retry_request	Advertising	www.stuff.co.nz	Under a day
bcookie	Advertising	linkedin.com (third party)	12 months
CMID	Advertising	casalemedia.com (third party)	12 months
CMPRO	Advertising	casalemedia.com (third party)	3 months
CMPS	Advertising	casalemedia.com (third party)	3 months
cX_G	Advertising	stuff.co.nz	13 months
gckp	Advertising	cxense.com (third party)	12 months
IMRID	Advertising	imrworldwide.com (third party)	13 months
KADUSERCOOKIE	Advertising	pubmatic.com (third party)	12 months
lidc	Advertising	linkedin.com (third party)	1 day
pi	Advertising	pubmatic.com (third party)	1 day
SyncRTB4	Advertising	pubmatic.com (third party)	3 months
uid	Advertising	turn.com (third party)	6 months
__pat	Analytics	stuff.co.nz	30 days
__pvi	Analytics	stuff.co.nz	1 day
_ga	Analytics	stuff.co.nz	13 months
_ga_P3Q4DDZ07F	Analytics	stuff.co.nz	13 months
cX_P	Analytics	stuff.co.nz	13 months
FCCDCF	Analytics	stuff.co.nz	13 months
deviceuuid	Unclassified	www.stuff.co.nz	2 months
oli-ad-cookie	Unclassified	www.stuff.co.nz	Under a day
unifiedId	Unclassified	www.stuff.co.nz	12 months
unifiedId_cst	Unclassified	www.stuff.co.nz	12 months
__adblocker	Functional	www.stuff.co.nz	Under a day
__cf_bm	Functional	piano.io (third party)	Under a day
__cf_bm	Functional	linkedin.com (third party)	Under a day
__tbc	Functional	stuff.co.nz	13 months
_parsely_session	Functional	stuff.co.nz	Under a day
_parsely_visitor	Functional	stuff.co.nz	13 months
_pcid	Functional	stuff.co.nz	13 months
_pctx	Functional	stuff.co.nz	13 months
chkChromeAb67Sec	Functional	pubmatic.com (third party)	3 months
g_state	Functional	www.stuff.co.nz	6 months
KTPCACOOKIE	Functional	pubmatic.com (third party)	1 day
li_gc	Functional	linkedin.com (third party)	6 months
xbc	Functional	stuff.co.nz	13 months
datadome	Necessary	taboola.com (third party)	12 months

The page also wrote 17 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.