LiveRamp
AdvertisingLiveRamp loaded on 69 sites in our October 2026 scan: 3% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.
Its cookies typically last about 30 days. On 65% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .jp sites: 14% of them load it, versus 3% of all sites we scanned.
About LiveRamp
LiveRamp, the name Acxiom took in 2018 after selling its marketing-services business, is an identity-resolution company that helps advertisers match and share audience data consistently across different platforms.
Its rlcdn.com domains typically run an identity-sync call, matching LiveRamp's own identifier against cookies set by other ad-tech companies on the page so data about the same person can be joined across them.
LiveRamp participates in the Network Advertising Initiative's opt-out program.
Often loaded alongside
Sites that load LiveRamp most often also load Google Analytics (91%), Google (90%), Google Ads (87%), Magnite (52%), and PubMatic (52%).
Domains it loads from
- idsync.rlcdn.com
- api.rlcdn.com
- id.rlcdn.com
- live.rezync.com
- pb.ladsp.com
- ats.rlcdn.com
- px.ladsp.com
- um.ladsp.com
- cd.ladsp.com
- check.analytics.rlcdn.com
- di.rlcdn.com
- sr.rlcdn.com
- cr-p10500.ladsp.com
- analytics.rlcdn.com
Cookies
- _lr_env_src_ats16 sites
- _lr_retry_request16 sites
- sd-session-id7 sites
- zync-uuid7 sites
- cr5 sites
- lum5 sites
- smn_uid5 sites
Sites that load LiveRamp
The highest-ranked 30 of 69 sites.
- inmobi.com12 tracking companies
- datadoghq.com14 tracking companies
- globo.com24 tracking companies
- npr.org9 tracking companies
- techcrunch.com38 tracking companies
- usps.com24 tracking companies
- nbcnews.com20 tracking companies
- mayoclinic.org3 tracking companies
- washington.edu12 tracking companies
- fidelity.com15 tracking companies
Show 20 more sites
- instructure.com17 tracking companies
- terra.com.br23 tracking companies
- netkeiba.com20 tracking companies
- jalan.net27 tracking companies
- tenki.jp27 tracking companies
- oricon.co.jp36 tracking companies
- tapad.com12 tracking companies
- syosetu.com24 tracking companies
- carsensor.net31 tracking companies
- kooora.com13 tracking companies
- buzzfeed.com16 tracking companies
- piccoma.com25 tracking companies
- xfinity.com8 tracking companies
- vice.com14 tracking companies
- vlr.gg12 tracking companies
- euronews.com12 tracking companies
- bollyflix.free7 tracking companies
- hdhub4u.bi8 tracking companies
- hpe.com10 tracking companies
- primis.tech11 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.