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What does vanguard.com track?

Before any consent, vanguard.com loaded 17 tracking companies and set 19 advertising or analytics cookies.

That's more tracking companies than 97% of the 2,450 sites we scanned.

Scanned October 2, 2026 from Germany, loading investor.vanguard.com/corporate-portal once and clicking nothing. How we scan

Tracking companies
17
Tracking cookies
19
Third-party hosts
41
Cookies in total
42

Consent banner

The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 17 tracking companies still loaded while it was unanswered.

Companies contacted before consent

11 of the 30 companies it contacted before consent were unclassified.

  • Google Ads

    12332392.fls.doubleclick.net, www.googleadservices.com, www.google.de, 9544918.fls.doubleclick.net

    20 requestsAdvertising
  • Microsoft Advertising

    bat.bing.com, bat.bing.net

    6 requestsAdvertising
  • Amazon Advertising

    s.amazon-adsystem.com

    3 requestsAdvertising
  • Yahoo

    sp.analytics.yahoo.com

    3 requestsAdvertising
  • Zeta Global

    cdn.boomtrain.com, people.api.zetaglobal.net, events.api.boomtrain.com

    3 requestsAdvertising
  • Button

    cdn.bttrack.com

    1 requestAdvertising
  • The Trade Desk

    insight.adsrvr.org

    1 requestAdvertising
  • Epsilon (Conversant)

    login.dotomi.com

    1 requestAdvertising
  • Podsights

    ping.pdst.fm

    1 requestAdvertising
  • LiveRamp

    live.rezync.com

    1 requestAdvertising
  • Pinterest

    ct.pinterest.com

    2 requestsSocial media
  • LinkedIn

    px.ads.linkedin.com

    1 requestSocial media
  • Meta

    connect.facebook.net

    1 requestSocial media
  • Medallia

    analytics-fe.digital-cloud-prem.medallia.com, resources.digital-cloud-prem.medallia.com

    3 requestsAnalytics
  • Invoca

    pnapi.invoca.net

    2 requestsAnalytics
  • Adobe

    adobedc.demdex.net

    1 requestAnalytics
  • Google Analytics

    www.googletagmanager.com

    1 requestAnalytics

Other third parties (content delivery, consent, functional, unclassified)

  • vgdynamic.info

    corp.ivo.assets.vgdynamic.info, corp.etm.assets.vgdynamic.info

    3 requestsUnclassified
  • trkn.us

    trkn.us

    2 requestsUnclassified
  • decibelinsight.net

    collection.decibelinsight.net

    2 requestsUnclassified
  • rfihub.com

    20860028p.rfihub.com, 20879319p.rfihub.com

    2 requestsUnclassified
  • rkdms.com

    track.sv.rkdms.com

    1 requestUnclassified
  • adgrx.com

    rtb.adgrx.com

    1 requestUnclassified
  • arttrk.com

    arttrk.com

    1 requestUnclassified
  • w55c.net

    tags.w55c.net

    1 requestUnclassified
  • undertone.com

    ads.undertone.com

    1 requestUnclassified
  • pontiac.media

    pix.pontiac.media

    1 requestUnclassified
  • rfihub.net

    c1.rfihub.net

    1 requestUnclassified
  • OneTrust

    geolocation.onetrust.com

    1 requestConsent banner
  • Google

    www.google.com

    9 requestsFunctional

Cookies set before consent

The longest-lived tracking cookie it set was ad-privacy, from Amazon Advertising, lasting about 13 months.

CookiePurposeSet byLasts
_gcl_auAdvertisingvanguard.com3 months
ad-idAdvertisingamazon-adsystem.com (third party)9 months
ad-privacyAdvertisingamazon-adsystem.com (third party)13 months
AMCV_92CA3704532954400A490D44%40AdobeOrgAdvertisingvanguard.com13 months
barometric[cuid]Advertisingtrkn.us (third party)12 months
bcookieAdvertisinglinkedin.com (third party)12 months
demdexAdvertisingdemdex.net (third party)6 months
IDEAdvertisingdoubleclick.net (third party)13 months
lidcAdvertisinglinkedin.com (third party)1 day
mboxAdvertisingvanguard.com13 months
sd-session-idAdvertisinglive.rezync.com (third party)6 months
UTIDAdvertisingundertone.com (third party)12 months
UTID_ENCAdvertisingundertone.com (third party)12 months
zync-uuidAdvertisingrezync.com (third party)6 months
FPIDAnalyticsvanguard.com6 months
mboxEdgeClusterAnalyticsvanguard.comUnder a day
s_ivcAnalyticsvanguard.comUnder a day
s_tslvAnalyticsvanguard.com13 months
s_vnc365Analyticsvanguard.com12 months
_btiUnclassifiedvanguard.com12 months
_btsUnclassifiedvanguard.comUnder a day
da_intStateUnclassifiedvanguard.comUnder a day
da_lidUnclassifieddecibelinsight.net (third party)12 months
da_lidUnclassifiedvanguard.com12 months
da_sidUnclassifieddecibelinsight.net (third party)Under a day
da_sidUnclassifiedvanguard.comUnder a day
ECIDUnclassifiedvanguard.com13 months
invoca_sessionUnclassifiedvanguard.com13 months
kndctr_92CA3704532954400A490D44_AdobeOrg_clusterUnclassifiedvanguard.comUnder a day
kndctr_92CA3704532954400A490D44_AdobeOrg_consentUnclassifiedvanguard.com6 months
kndctr_92CA3704532954400A490D44_AdobeOrg…Unclassifiedvanguard.com13 months
s_invUnclassifiedvanguard.comUnder a day
s_previouspageUnclassifiedvanguard.comSession
Tld-kampyleSessionPageCounterUnclassifiedvanguard.com12 months
Tld-kampyleUserPercentileUnclassifiedvanguard.com12 months
Tld-kampyleUserSessionUnclassifiedvanguard.com12 months
Tld-kampyleUserSessionsCountUnclassifiedvanguard.com12 months
__cf_bmFunctionallinkedin.com (third party)Under a day
_abckFunctionalvanguard.com12 months
li_gcFunctionallinkedin.com (third party)6 months
OptanonConsentFunctionalvanguard.com12 months
bm_szNecessaryvanguard.comUnder a day

The page also wrote 9 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

  • How to see which cookies and trackers a website loads

    A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.

  • What counts as valid cookie consent in the EU

    The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.

  • Consent management platforms explained

    What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.