Zeta Global
AdvertisingZeta Global loaded on 5 sites in our October 2026 scan: 0% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.
On 60% of the sites where it loaded, a consent banner was already present but hadn't been answered yet.
Often loaded alongside
Sites that load Zeta Global most often also load Adobe (100%), Google Ads (100%), Google Analytics (100%), LiveRamp (100%), and rfihub.com (100%).
Domains it loads from
- cdn.boomtrain.com
- people.api.zetaglobal.net
- events.api.boomtrain.com
Sites that load Zeta Global
The highest-ranked 5 of 5 sites.
- usps.com24 tracking companies
- purdue.edu19 tracking companies
- vanguard.com17 tracking companies
- citi.com9 tracking companies
- ulta.com26 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.