What does citi.com track?

Before any consent, citi.com loaded 9 tracking companies and set 13 advertising or analytics cookies.

That's more tracking companies than 91% of the 2,450 sites we scanned.

Scanned October 2, 2026 from Germany, loading www.citi.com once and clicking nothing. How we scan

Tracking companies: 9
Tracking cookies: 13
Third-party hosts: 36
Cookies in total: 53

Consent banner

No known consent management platform was detected on the page.

Companies contacted before consent

7 of the 19 companies it contacted before consent were unclassified.

LiveRamp
idsync.rlcdn.com, api.rlcdn.com, live.rezync.com, sr.rlcdn.com
4 requestsAdvertising
Zeta Global
people.api.zetaglobal.net, cdn.boomtrain.com, events.api.boomtrain.com
4 requestsAdvertising
Amazon Advertising
s.amazon-adsystem.com
2 requestsAdvertising
Google Ads
ad.doubleclick.net
1 requestAdvertising
Ensighten
nexus.ensighten.com, data.privacy.ensighten.com
22 requestsAnalytics
Qualtrics
siteintercept.qualtrics.com, zn3vi8kkuds0jjrfc-citifeedback.siteintercept.qualtrics.com
11 requestsAnalytics
Adobe
assets.adobedtm.com, dpm.demdex.net, adobedc.demdex.net, citi.demdex.net
8 requestsAnalytics
Google Analytics
www.googletagmanager.com
5 requestsAnalytics
Scorecard Research (Comscore)
sb.scorecardresearch.com
1 requestAnalytics

Other third parties (content delivery, consent, functional, unclassified)

gbqofs.com
cdn.gbqofs.com
4 requestsUnclassified
rfihub.com
recs-prod.rfihub.com, p.rfihub.com
2 requestsUnclassified
a79ab95c1589a13f8a4cab612bc71f9f7.com
1.a79ab95c1589a13f8a4cab612bc71f9f7.com
2 requestsUnclassified
b406929acabac9b095f124c81bdfcf57f.com
1.b406929acabac9b095f124c81bdfcf57f.com
2 requestsUnclassified
c81358859121583b7adf2ace89cb39f44.com
1.c81358859121583b7adf2ace89cb39f44.com
2 requestsUnclassified
tvpixel.com
c.tvpixel.com, p.tvpixel.com
2 requestsUnclassified
rfihub.net
c1.rfihub.net
1 requestUnclassified
Sourcepoint
launchpad-wrapper.privacymanager.io, launchpad.privacymanager.io, geo.privacymanager.io
3 requestsConsent banner
Google
www.google.com
5 requestsFunctional
LexisNexis Risk Solutions (ThreatMetrix)
h.online-metrix.net, h64.online-metrix.net, 89oebq5kmhbyaptji4utgfwb3idolyli2ao53r6a110e3e9b375c232eam1.e.aa.online-metrix.net
4 requestsFunctional

Cookies set before consent

The longest-lived tracking cookie it set was ad-privacy, from Amazon Advertising, lasting about 13 months.

Cookie	Purpose	Set by	Lasts
_gcl_au	Advertising	citi.com	3 months
ad-id	Advertising	amazon-adsystem.com (third party)	9 months
ad-privacy	Advertising	amazon-adsystem.com (third party)	13 months
AMCV_61834D9B5228A7430A490D45%40AdobeOrg	Advertising	citi.com	13 months
AMCVS_61834D9B5228A7430A490D45%40AdobeOrg	Advertising	citi.com	Session
demdex	Advertising	demdex.net (third party)	6 months
dpm	Advertising	dpm.demdex.net (third party)	6 months
everest_g_v2	Advertising	everesttech.net (third party)	12 months
sd-session-id	Advertising	live.rezync.com (third party)	6 months
zync-uuid	Advertising	rezync.com (third party)	6 months
s_gpv	Analytics	www.citi.com	Session
s_nr30	Analytics	www.citi.com	30 days
sp	Analytics	tvpixel.com (third party)	12 months
_bti	Unclassified	citi.com	12 months
_bts	Unclassified	citi.com	Under a day
_cls_cfgver	Unclassified	prod.report.nacustomerexperience.citi.com	Session
_cls_s	Unclassified	prod.report.nacustomerexperience.citi.com	Session
_cls_s	Unclassified	citi.com	Session
_cls_v	Unclassified	prod.report.nacustomerexperience.citi.com	Session
_cls_v	Unclassified	citi.com	13 months
_dpm_id.d03c	Unclassified	citi.com	12 months
_dpm_ses.d03c	Unclassified	citi.com	Under a day
AKMTLTSID	Unclassified	citi.com	Session
bcsid	Unclassified	citi.com	Session
bmuid	Unclassified	citi.com	12 months
CB_AOSDMPRF	Unclassified	www.citi.com	Session
CB_popsplit	Unclassified	citi.com	12 months
cdContextId	Unclassified	citi.com	Session
cdSNum	Unclassified	citi.com	Under a day
citi_authorization	Unclassified	citi.com	Under a day
CITI_ENSIGHTEN_PRIVACY_BANNER_LOADED	Unclassified	citi.com	Session
CITI_privacy_cc_SYNC	Unclassified	citi.com	Session
CITI_SITE	Unclassified	citi.com	Session
CUUID	Unclassified	citi.com	12 months
DBSkelLoad	Unclassified	citi.com	Session
experience	Unclassified	citi.com	Session
kndctr_61834D9B5228A7430A490D45_AdobeOrg_cluster	Unclassified	citi.com	Under a day
kndctr_61834D9B5228A7430A490D45_AdobeOrg…	Unclassified	citi.com	13 months
precacheBAU	Unclassified	www.citi.com	3 months
RFXPUID	Unclassified	citi.com	14 days
ROUTEID	Unclassified	prod.report.nacustomerexperience.citi.com	Session
rto	Unclassified	prod.report.nacustomerexperience.citi.com	Session
rto	Unclassified	citi.com	Session
rud	Unclassified	rfihub.com (third party)	13 months
ruds	Unclassified	rfihub.com (third party)	Session
tenantId	Unclassified	citi.com	Under a day
thx_guid	Unclassified	content22.online.citi.com	13 months
tmx_guid	Unclassified	content22.online.citi.com	13 months
tmx_sessionid	Unclassified	citi.com	Session
_abck	Functional	citi.com	12 months
AWSALB	Functional	www.citi.com	7 days
AWSALBCORS	Functional	www.citi.com	7 days
bm_sz	Necessary	citi.com	Under a day

The page also wrote 24 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.