What is the s_gpv cookie?
Part of Adobe Analytics's (Omniture) getPreviousValue plugin, which stores the value of a tracking variable — often the page name — from the previous page view for use in pathing reports.
Our October 2026 scan found it on 12 sites (0% of the 2,450 we scanned), set before any consent.
- Purpose
- Analytics
- Belongs to
- Adobe
- Set as
- First-party (under the site's own domain)
- Typical lifetime
- Under a day
Sites that set s_gpv before consent
The highest-ranked 12 of 12 sites.
- digicert.com1 tracking company
- ibm.com2 tracking companies
- dnsmadeeasy.com1 tracking company
- avast.com5 tracking companies
- avira.com5 tracking companies
- audible.com25 tracking companies
- thawte.com4 tracking companies
- telenet.be2 tracking companies
- citi.com9 tracking companies
- avg.com6 tracking companies
Show 2 more sites
- rapidssl.com2 tracking companies
- pa.gov3 tracking companies
Related cookies
Other cookies from Adobe.
How to stop it
Declining non-essential cookies in a site's consent banner should stop s_gpv being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description written by CookieTosser, for a cookie the Open Cookie Database doesn't cover.
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.