What is the s_inv cookie?
We don't have a vendor description for this cookie yet, but our scan shows it's set under the sites' own domains rather than by a third party, and it typically lasts under a day. It's listed as unclassified.
Our October 2026 scan found it on 15 sites (1% of the 2,450 we scanned), set before any consent.
- Purpose
- Unclassified
- Set as
- First-party (under the site's own domain)
- Typical lifetime
- Under a day
Sites that set s_inv before consent
The highest-ranked 15 of 15 sites.
- box.com8 tracking companies
- hbr.org12 tracking companies
- worldbank.org9 tracking companies
- inps.it1 tracking company
- xfinity.com8 tracking companies
- ihg.com3 tracking companies
- census.gov4 tracking companies
- verizon.com20 tracking companies
- crowdstrike.com3 tracking companies
- audible.com25 tracking companies
Show 5 more sites
- mathworks.com3 tracking companies
- telstra.com2 tracking companies
- unimelb.edu.au5 tracking companies
- vanguard.com17 tracking companies
- findlaw.com11 tracking companies
How to stop it
Declining non-essential cookies in a site's consent banner should stop s_inv being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.