What does ihg.com track?
Before any consent, ihg.com loaded 3 tracking companies and set 10 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.ihg.com/hotels/de/de/reservation once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 10
- Third-party hosts
- 13
- Cookies in total
- 44
Consent banner
The page loaded TrustArc, a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 6 companies it contacted before consent were analytics companies.
- Adobe25 requestsAnalytics
assets.adobedtm.com
- Qualtrics15 requestsAnalytics
siteintercept.qualtrics.com, znaeyokp2zrxb2lop-ihg.siteintercept.qualtrics.com
- LaunchDarkly5 requestsAnalytics
app.launchdarkly.com, events.launchdarkly.com, clientstream.launchdarkly.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_8EAD67C25245B1870A490D4C%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| AMCV_8EAD67C25245B1870A490D4C%40AdobeOrg | Advertising | ihg.com | 13 months |
| gig_bootstrap_4_jpzahMO4CBnl9Elopzfr0A | Advertising | ihg.com | 12 months |
| gmid | Advertising | identity.ihg.com | 12 months |
| hasGmid | Advertising | identity.ihg.com | 6 months |
| mbox | Advertising | ihg.com | 13 months |
| ucid | Advertising | identity.ihg.com | 12 months |
| s_cc | Analytics | ihg.com | Session |
| s_ivc | Analytics | ihg.com | Under a day |
| s_tslv | Analytics | ihg.com | 13 months |
| s_vnc365 | Analytics | ihg.com | 12 months |
| _bman | Unclassified | www.ihg.com | Session |
| ADRUM_BT1 | Unclassified | apis.ihg.com | Under a day |
| ADRUM_BTa | Unclassified | apis.ihg.com | Under a day |
| akaalb_r08_prod | Unclassified | www.ihg.com | Session |
| akaalb_vnd_prod | Unclassified | www.ihg.com | Session |
| akamaiCountryCode | Unclassified | ihg.com | Session |
| akamaiCountryCode | Unclassified | www.ihg.com | Session |
| akamaiIsTablet | Unclassified | ihg.com | Session |
| akamaiIsTablet | Unclassified | www.ihg.com | Session |
| akamaiIsWirelessDevice | Unclassified | ihg.com | Session |
| akamaiIsWirelessDevice | Unclassified | www.ihg.com | Session |
| akamaiLatitude | Unclassified | ihg.com | Session |
| akamaiLatitude | Unclassified | www.ihg.com | Session |
| akamaiLongitude | Unclassified | ihg.com | Session |
| akamaiLongitude | Unclassified | www.ihg.com | Session |
| akamaiRegionCode | Unclassified | ihg.com | Session |
| akamaiRegionCode | Unclassified | www.ihg.com | Session |
| country_language | Unclassified | www.ihg.com | Session |
| ihg-is-bot | Unclassified | www.ihg.com | Session |
| orientation | Unclassified | www.ihg.com | Session |
| prevPageName | Unclassified | ihg.com | Under a day |
| s_inv | Unclassified | ihg.com | Under a day |
| timeprior | Unclassified | www.ihg.com | 1 day |
| uhf_userstate | Unclassified | www.ihg.com | Session |
| viewport | Unclassified | www.ihg.com | Session |
| X-IHG-TrueClient_IP | Unclassified | ihg.com | Session |
| X-IHG-TrueClient_IP | Unclassified | www.ihg.com | Session |
| _abck | Functional | ihg.com | 12 months |
| ak_bmsc | Functional | ihg.com | Under a day |
| at_check | Functional | ihg.com | Session |
| bm_sv | Functional | ihg.com | Under a day |
| bm_sz | Necessary | ihg.com | Under a day |
| notice_behavior | Necessary | ihg.com | Session |
| TAsessionID | Necessary | ihg.com | Under a day |
The page also wrote 23 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.