TrustArc
Consent bannerTrustArc loaded on 46 sites in our October 2026 scan: 2% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Consent banner. A company can do several jobs; this is its main role on the pages we saw.
Its cookies typically last about under a day. On 100% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .it sites: 5% of them load it, versus 2% of all sites we scanned.
About TrustArc
TrustArc, formerly known as TRUSTe, is a privacy-compliance company whose consent-management platform is one of the older, more established cookie banners.
Its script, served from consent.trustarc.com, is the consent banner itself: it presents the choice and records it in a cookie such as notice_behavior for the site's other tags to read.
Often loaded alongside
Sites that load TrustArc most often also load Google Analytics (61%), Adobe (39%), Google (39%), Google Ads (30%), and Cloudflare Web Analytics (17%).
Domains it loads from
- consent.trustarc.com
- consent.truste.com
- preferences.trustarc.com
- privacy-policy.truste.com
- choices.trustarc.com
- form-renderer.trustarc.com
Cookies
- notice_behavior41 sites
- TAsessionID39 sites
Sites that load TrustArc
The highest-ranked 30 of 46 sites.
- f5.com1 tracking company
- samsung.com4 tracking companies
- oracle.com2 tracking companies
- ibm.com2 tracking companies
- mi.com2 tracking companies
- doubleverify.com3 tracking companies
- ea.com1 tracking company
- mysql.com1 tracking company
- squarespace.com1 tracking company
- digitalocean.com3 tracking companies
Show 20 more sites
- redhat.com1 tracking company
- box.com8 tracking companies
- mixpanel.com2 tracking companies
- webmd.com2 tracking companies
- xerox.com4 tracking companies
- garmin.com2 tracking companies
- twilio.com9 tracking companies
- medallia.com1 tracking company
- hpe.com10 tracking companies
- ihg.com3 tracking companies
- khanacademy.org1 tracking company
- geocomply.com7 tracking companies
- java.com2 tracking companies
- lastpass.com0 tracking companies
- ifeng.com5 tracking companies
- starbucks.com5 tracking companies
- redis.io12 tracking companies
- eyeota.net4 tracking companies
- thehindu.com7 tracking companies
- citrix.com7 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.