What does doubleverify.com track?
Before any consent, doubleverify.com loaded 3 tracking companies and set 0 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading doubleverify.com once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 0
- Third-party hosts
- 17
- Cookies in total
- 9
Consent banner
The page loaded TrustArc, a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
2 of the 6 companies it contacted before consent were analytics companies.
- Google Ads1 requestAdvertising
pagead2.googlesyndication.com
- HubSpot22 requestsAnalytics
46126064.fs1.hubspotusercontent-na1.net, forms-na1.hsforms.com, cta-service-cms2.hubspot.com, perf-na1.hsforms.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __cf_bm | Functional | doubleverify.com | Under a day |
| __cf_bm | Functional | hubspot.com (third party) | Under a day |
| __cf_bm | Functional | hubspotusercontent-na1.net (third party) | Under a day |
| __cf_bm | Functional | hs-banner.com (third party) | Under a day |
| __cf_bm | Functional | hs-analytics.net (third party) | Under a day |
| __cf_bm | Functional | hsforms.com (third party) | Under a day |
| _cfuvid | Functional | doubleverify.com | Session |
| notice_behavior | Necessary | doubleverify.com | Session |
| TAsessionID | Necessary | doubleverify.com | Under a day |
The page also wrote 1 key to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.