Yahoo

Advertising

Yahoo loaded on 66 sites in our October 2026 scan: 3% of the 2,450 most-visited sites we checked, before any visitor had given consent.

Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.

Its cookies typically last about 12 months. On 50% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .jp sites: 5% of them load it, versus 3% of all sites we scanned.

About Yahoo

Yahoo, majority-owned by Apollo Global Management since Verizon sold it in 2021, runs a large advertising business alongside its media properties.

Its yimg.com and advertising.com domains typically serve ad creative or run a conversion-tracking pixel, part of the same programmatic advertising ecosystem as Google Ads or The Trade Desk.

Yahoo participates in the Network Advertising Initiative's opt-out program, and account holders can adjust ad settings directly.

Often loaded alongside

Sites that load Yahoo most often also load Google Ads (91%), Google (83%), Google Analytics (80%), Amazon Advertising (50%), and Adobe (47%).

Domains it loads from

ups.analytics.yahoo.com
s.yimg.com
sp.analytics.yahoo.com
jadserve.postrelease.com
cms.analytics.yahoo.com
pbs.yahoo.com
ads.servebom.com
connectid.analytics.yahoo.com
exchange.postrelease.com
3p-geo.yahoo.com
pixel.advertising.com
secure.leadback.advertising.com

Cookies

opt_out20 sites
A33 sites

Sites that load Yahoo

The highest-ranked 30 of 66 sites.

amazon.com33 tracking companies
dell.com12 tracking companies
washingtonpost.com12 tracking companies
amazon.co.za32 tracking companies
indiatimes.com18 tracking companies
uol.com.br17 tracking companies
techcrunch.com38 tracking companies
apnews.com14 tracking companies
usps.com24 tracking companies
nbcnews.com20 tracking companies

Show 20 more sites

elmundo.es20 tracking companies
amazon.com.mx34 tracking companies
gismeteo.ru14 tracking companies
fortune.com7 tracking companies
tenki.jp27 tracking companies
tapad.com12 tracking companies
24h.com.vn20 tracking companies
indianrail.gov.in10 tracking companies
buzzfeed.com16 tracking companies
chordtela.com34 tracking companies
loteriasdominicanas.com14 tracking companies
bollyflix.free7 tracking companies
hdhub4u.bi8 tracking companies
unicef.org13 tracking companies
verizon.com20 tracking companies
techradar.com6 tracking companies
ucdavis.edu7 tracking companies
arizona.edu9 tracking companies
flurry.com5 tracking companies
livescience.com6 tracking companies

Understanding this page

What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.