What does fortune.com track?
Before any consent, fortune.com loaded 7 tracking companies and set 9 advertising or analytics cookies.
That's more tracking companies than 86% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading fortune.com once and clicking nothing. How we scan
- Tracking companies
- 7
- Tracking cookies
- 9
- Third-party hosts
- 32
- Cookies in total
- 24
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 7 tracking companies still loaded while it was unanswered.
Companies contacted before consent
9 of the 20 companies it contacted before consent were unclassified.
- Freestar10 requestsAdvertising
a.pub.network, d.pub.network, c.pub.network
- Google Ads5 requestsAdvertising
securepubads.g.doubleclick.net, pagead2.googlesyndication.com, www.googletagservices.com
- Yahoo1 requestAdvertising
jadserve.postrelease.com
- Cxense (Piano)5 requestsAnalytics
cdn.cxense.com, id.cxense.com, comcluster.cxense.com
- Optimizely5 requestsAnalytics
logx.optimizely.com, cdn.optimizely.com
- Google Analytics3 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- DebugBear1 requestAnalytics
cdn.debugbear.com
Other third parties (content delivery, consent, functional, unclassified)
- p-n.io3 requestsUnclassified
k.p-n.io, cdn.p-n.io
- redfastlabs.com2 requestsUnclassified
2e5567a8-b7dd-4f2f-b97e-e43268059a3a.redfastlabs.com
- tailwindcss.com2 requestsUnclassified
cdn.tailwindcss.com
- html-load.cc1 requestUnclassified
html-load.cc
- config-factory.com1 requestUnclassified
config.config-factory.com
- cdn-vitals.com1 requestUnclassified
edge.cdn-vitals.com
- ntv.io1 requestUnclassified
s.ntv.io
- redfast.com1 requestUnclassified
conduit.redfast.com
- site-config.com1 requestUnclassified
site-config.com
- OneTrust18 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Queryly4 requestsFunctional
www.queryly.com, api.queryly.com, related.queryly.com
- Google2 requestsFunctional
accounts.google.com
- Cloudflare20 requestsContent delivery
cdnjs.cloudflare.com
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _pcus | Advertising | fortune.com | 13 months |
| cX_G | Advertising | fortune.com | 13 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| opt_out | Advertising | postrelease.com (third party) | 12 months |
| __pat | Analytics | fortune.com | 30 days |
| __pvi | Analytics | fortune.com | 1 day |
| _ga | Analytics | fortune.com | 13 months |
| _ga_T498R2CHRG | Analytics | fortune.com | 13 months |
| cX_P | Analytics | fortune.com | 13 months |
| _pn_GvbR9fxg | Unclassified | fortune.com | 6 months |
| anonUserOptimizely | Unclassified | fortune.com | 12 months |
| composerCountryCode | Unclassified | fortune.com | 1 day |
| __cf_bm | Functional | cdn.fortune.com | Under a day |
| __cf_bm | Functional | id.fortune.com | Under a day |
| __cf_bm | Functional | c2.fortune.com | Under a day |
| __cf_bm | Functional | vx.fortune.com | Under a day |
| __pid | Functional | fortune.com | 30 days |
| __tbc | Functional | fortune.com | 13 months |
| _pcid | Functional | fortune.com | 13 months |
| _pctx | Functional | fortune.com | 13 months |
| g_state | Functional | fortune.com | 6 months |
| OptanonConsent | Functional | fortune.com | 12 months |
| usprivacy | Functional | fortune.com | 12 months |
| xbc | Functional | fortune.com | 13 months |
The page also wrote 14 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.