What is the usprivacy cookie?
This cookie stores the US privacy string.
Our October 2026 scan found it on 68 sites (3% of the 2,450 we scanned), set before any consent.
- Purpose
- Functional
- Belongs to
- PrivacyPillar
- Set as
- First-party on 99% of sites, third-party on 1%
- Typical lifetime
- 12 months (vendor says: 1 year) — about what the vendor documents
Sites that set usprivacy before consent
The highest-ranked 30 of 68 sites.
- wordpress.com0 tracking companies
- cnn.com5 tracking companies
- forbes.com2 tracking companies
- weather.com4 tracking companies
- go.com3 tracking companies
- dailymotion.com2 tracking companies
- cnbc.com9 tracking companies
- npr.org9 tracking companies
- accuweather.com3 tracking companies
- redhat.com1 tracking company
Show 20 more sites
- cbsnews.com0 tracking companies
- allaboutcookies.org7 tracking companies
- nbcnews.com20 tracking companies
- poki.com0 tracking companies
- healthline.com1 tracking company
- letterboxd.com6 tracking companies
- huffpost.com8 tracking companies
- gsmarena.com4 tracking companies
- elconfidencial.com6 tracking companies
- fortune.com7 tracking companies
- playhop.com6 tracking companies
- aternos.org19 tracking companies
- protothema.gr6 tracking companies
- myinstants.com6 tracking companies
- admanmedia.com1 tracking company
- newsweek.com12 tracking companies
- pluto.tv0 tracking companies
- gamebanana.com6 tracking companies
- wunderground.com5 tracking companies
- medicalnewstoday.com1 tracking company
How to stop it
Declining non-essential cookies in a site's consent banner should stop usprivacy being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.