What does cnbc.com track?
Before any consent, cnbc.com loaded 9 tracking companies and set 6 advertising or analytics cookies.
That's more tracking companies than 91% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.cnbc.com once and clicking nothing. How we scan
- Tracking companies
- 9
- Tracking cookies
- 6
- Third-party hosts
- 35
- Cookies in total
- 30
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 9 tracking companies still loaded while it was unanswered.
Companies contacted before consent
5 of the 17 companies it contacted before consent were advertising companies.
- DoubleVerify4 requestsAdvertising
pub.doubleverify.com, vtrk.dv.tech
- Amazon Advertising4 requestsAdvertising
c.amazon-adsystem.com, config.aps.amazon-adsystem.com, web-banner.ads.aps.amazon-adsystem.com
- Google Ads3 requestsAdvertising
securepubads.g.doubleclick.net
- The Trade Desk1 requestAdvertising
js.adsrvr.org
- Magnite1 requestAdvertising
micro.rubiconproject.com
- Adobe30 requestsAnalytics
assets.adobedtm.com, sp.auth.adobe.com, dpm.demdex.net, entitlement.auth.adobe.com
- Cxense (Piano)4 requestsAnalytics
cdn.cxense.com, id.cxense.com, comcluster.cxense.com
- Amplitude1 requestAnalytics
api.lab.amplitude.com
- Scorecard Research (Comscore)1 requestAnalytics
sb.scorecardresearch.com
Other third parties (content delivery, consent, functional, unclassified)
- cnbcfm.com83 requestsUnclassified
static-redesign.cnbcfm.com, image.cnbcfm.com, sc.cnbcfm.com, webql-redesign.cnbcfm.com
- browser-intake-datadoghq.com11 requestsUnclassified
browser-intake-datadoghq.com
- viewlift.com4 requestsUnclassified
usanetwork.api.viewlift.com
- vsnt.net2 requestsUnclassified
app.mps.vsnt.net
- OneTrust17 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Piano14 requestsFunctional
buy.tinypass.com, c2.piano.io, assets.zephr.com, experience.piano.io
- Google9 requestsFunctional
www.gstatic.com, www.google.com, fonts.gstatic.com
- Cloudflare11 requestsContent delivery
cdnjs.cloudflare.com
Cookies set before consent
The longest-lived tracking cookie it set was cX_G, from Piano, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| cX_G | Advertising | cnbc.com | 13 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| __pat | Analytics | cnbc.com | 30 days |
| __pvi | Analytics | cnbc.com | 1 day |
| _dd_s | Analytics | www.cnbc.com | Under a day |
| cX_P | Analytics | cnbc.com | 13 months |
| adEdition | Unclassified | app.mps.vsnt.net (third party) | 1 day |
| akaas_CNBC_AudienceSegmentation | Unclassified | www.cnbc.com | 30 days |
| ch_sid | Unclassified | tinypass.com (third party) | Under a day |
| client_type | Unclassified | www.cnbc.com | Session |
| client_version | Unclassified | www.cnbc.com | Session |
| geoEdition | Unclassified | app.mps.vsnt.net (third party) | 1 day |
| vlToken | Unclassified | www.cnbc.com | 12 months |
| __cf_bm | Functional | piano.io (third party) | Under a day |
| __cf_bm | Functional | tinypass.com (third party) | Under a day |
| __tbc | Functional | cnbc.com | 13 months |
| _pcid | Functional | cnbc.com | 13 months |
| _pctx | Functional | cnbc.com | 13 months |
| AWSALB | Functional | cnbc.com | 7 days |
| AWSALB | Functional | www.cnbc.com | 7 days |
| AWSALBCORS | Functional | cnbc.com | 7 days |
| AWSALBCORS | Functional | www.cnbc.com | 7 days |
| AWSALBCORS | Functional | static-redesign.cnbcfm.com (third party) | 7 days |
| LANG | Functional | tinypass.com (third party) | 30 days |
| LANG | Functional | www.cnbc.com | Session |
| LANG_CHANGED | Functional | www.cnbc.com | Session |
| OptanonConsent | Functional | cnbc.com | 6 months |
| region | Functional | cnbc.com | 3 months |
| usprivacy | Functional | www.cnbc.com | 12 months |
| xbc | Functional | cnbc.com | 13 months |
The page also wrote 36 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.