Amplitude
AnalyticsAmplitude loaded on 45 sites in our October 2026 scan: 2% of the 2,450 most-visited sites we checked, before any visitor had given consent.
Category: Analytics. A company can do several jobs; this is its main role on the pages we saw.
Its cookies typically last about 12 months. On 62% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .fr sites: 4% of them load it, versus 2% of all sites we scanned.
About Amplitude
Amplitude is a publicly traded product-analytics platform, used mainly by product and growth teams to understand how people use an app or site.
Its script reports events like page views, clicks and feature usage back to Amplitude, tied to a visitor identifier stored in a cookie prefixed amp_ so behavior across a session can be reconstructed.
Often loaded alongside
Sites that load Amplitude most often also load Google Analytics (82%), Google Ads (62%), Google (56%), OneTrust (24%), and Adobe (20%).
Domains it loads from
- cdn.amplitude.com
- sr-client-cfg.amplitude.com
- api2.amplitude.com
- api.lab.amplitude.com
- api.amplitude.com
- sr-client-cfg.eu.amplitude.com
- cdn.eu.amplitude.com
- gs.amplitude.com
- api.eu.amplitude.com
- api.lab.eu.amplitude.com
Cookies
- AMP_*25 sites
- AMP_MKTG_*15 sites
Sites that load Amplitude
The highest-ranked 30 of 45 sites.
- base.org2 tracking companies
- avast.com5 tracking companies
- cnbc.com9 tracking companies
- digitalocean.com3 tracking companies
- lemonde.fr2 tracking companies
- wpguardian.com4 tracking companies
- mediafire.com5 tracking companies
- change.org6 tracking companies
- elconfidencial.com6 tracking companies
- aljazeera.com5 tracking companies
Show 20 more sites
- hostinger.com4 tracking companies
- avira.com5 tracking companies
- wunderground.com5 tracking companies
- hpe.com10 tracking companies
- mirror.co.uk6 tracking companies
- crowdstrike.com3 tracking companies
- bigcartel.com4 tracking companies
- slate.com20 tracking companies
- itv.com3 tracking companies
- express.co.uk6 tracking companies
- eurodns.com4 tracking companies
- clickup.com3 tracking companies
- theglobeandmail.com8 tracking companies
- redis.io12 tracking companies
- thehindu.com7 tracking companies
- medal.tv4 tracking companies
- newsbreak.com9 tracking companies
- gitbook.io7 tracking companies
- ebsco.com3 tracking companies
- avg.com6 tracking companies
Understanding this page
- What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.