What does thehindu.com track?
Before any consent, thehindu.com loaded 7 tracking companies and set 14 advertising or analytics cookies.
That's more tracking companies than 86% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.thehindu.com once and clicking nothing. How we scan
- Tracking companies
- 7
- Tracking cookies
- 14
- Third-party hosts
- 37
- Cookies in total
- 37
Consent banner
The page loaded TrustArc, a consent management platform. Everything below was recorded before anyone answered it. 7 tracking companies still loaded while it was unanswered.
Companies contacted before consent
5 of the 16 companies it contacted before consent were unclassified.
- Microsoft Advertising4 requestsAdvertising
bat.bing.com, bat.bing.net
- Google Ads1 requestAdvertising
pagead2.googlesyndication.com
- X (Twitter)3 requestsSocial media
static.ads-twitter.com, t.co, analytics.twitter.com
- Cxense (Piano)8 requestsAnalytics
cdn.cxense.com, api.cxense.com, id.cxense.com, comcluster.cxense.com
- Google Analytics3 requestsAnalytics
www.googletagmanager.com
- Amplitude3 requestsAnalytics
cdn.amplitude.com, sr-client-cfg.amplitude.com
- Cloudflare Web Analytics2 requestsAnalytics
static.cloudflareinsights.com
Other third parties (content delivery, consent, functional, unclassified)
- thgim.com30 requestsUnclassified
th-i.thgim.com
- cxpublic.com4 requestsUnclassified
content-thumbnail.cxpublic.com
- jwplatform.com3 requestsUnclassified
content.jwplatform.com
- npttech.com2 requestsUnclassified
www.npttech.com
- corewebvitals.io1 requestUnclassified
rum.corewebvitals.io
- TrustArc16 requestsConsent banner
consent.truste.com, consent.trustarc.com
- Google32 requestsFunctional
fonts.gstatic.com, fonts.googleapis.com, storage.googleapis.com, accounts.google.com
- Piano19 requestsFunctional
api-esp.piano.io, experience.tinypass.com, cdn.piano.io, id.tinypass.com
- JW Player11 requestsFunctional
ssl.p.jwpcdn.com, assets-jpcust.jwpsrv.com, cdn.jwplayer.com, entitlements.jwplayer.com
Cookies set before consent
The longest-lived tracking cookie it set was guest_id, from X (Twitter), lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _pcus | Advertising | www.thehindu.com | 13 months |
| cX_G | Advertising | thehindu.com | 13 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| guest_id | Advertising | twitter.com (third party) | 13 months |
| guest_id_ads | Advertising | twitter.com (third party) | 13 months |
| guest_id_marketing | Advertising | twitter.com (third party) | 13 months |
| muc_ads | Advertising | t.co (third party) | 13 months |
| personalization_id | Advertising | twitter.com (third party) | 13 months |
| __pat | Analytics | thehindu.com | 30 days |
| __pvi | Analytics | thehindu.com | 1 day |
| AMP_00730dafdd | Analytics | thehindu.com | 12 months |
| AMP_MKTG_00730dafdd | Analytics | thehindu.com | 12 months |
| cX_P | Analytics | thehindu.com | 13 months |
| pnespsdk_visitor | Analytics | www.thehindu.com | 12 months |
| _pc_private | Unclassified | thehindu.com | 1 day |
| _pc_thgpremiumexp | Unclassified | www.thehindu.com | 5 days |
| _pcer | Unclassified | thehindu.com | Session |
| _twpid | Unclassified | thehindu.com | 13 months |
| _twsid | Unclassified | thehindu.com | 13 months |
| __adblocker | Functional | www.thehindu.com | Under a day |
| __cf_bm | Functional | tinypass.com (third party) | Under a day |
| __cf_bm | Functional | piano.io (third party) | Under a day |
| __cf_bm | Functional | twitter.com (third party) | Under a day |
| __cf_bm | Functional | t.co (third party) | Under a day |
| __pid | Functional | thehindu.com | 30 days |
| __pnahc | Functional | www.thehindu.com | 3 months |
| __tbc | Functional | www.thehindu.com | 13 months |
| __tbc | Functional | thehindu.com | 12 months |
| _pcid | Functional | www.thehindu.com | 13 months |
| _pctx | Functional | www.thehindu.com | 13 months |
| g_state | Functional | www.thehindu.com | 6 months |
| pnespsdk_ssn | Functional | www.thehindu.com | Session |
| usprivacy | Functional | thehindu.com | 6 months |
| xbc | Functional | www.thehindu.com | 13 months |
| xbc | Functional | thehindu.com | 12 months |
| notice_behavior | Necessary | thehindu.com | Session |
| TAsessionID | Necessary | thehindu.com | Under a day |
The page also wrote 9 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.