What does estadao.com.br track?
Before any consent, estadao.com.br loaded 19 tracking companies and set 21 advertising or analytics cookies.
That's more tracking companies than 97% of the 2,450 sites we scanned. Among the 23 other .com.br sites we scanned, the typical one loaded 6 tracking companies — estadao.com.br loaded more.
Scanned October 2, 2026 from Germany, loading www.estadao.com.br once and clicking nothing. How we scan
- Tracking companies
- 19
- Tracking cookies
- 21
- Third-party hosts
- 62
- Cookies in total
- 45
Consent banner
The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 19 tracking companies still loaded while it was unanswered.
Companies contacted before consent
9 of the 31 companies it contacted before consent were advertising companies.
- Xandr (Microsoft)30 requestsAdvertising
ib.adnxs.com
- Amazon Advertising20 requestsAdvertising
web-banner.ads.aps.amazon-adsystem.com, c.amazon-adsystem.com, aax-eu.amazon-adsystem.com, config.aps.amazon-adsystem.com
- PubMatic18 requestsAdvertising
hbopenbid.pubmatic.com, image8.pubmatic.com, image2.pubmatic.com
- LiveRamp17 requestsAdvertising
check.analytics.rlcdn.com, api.rlcdn.com, analytics.rlcdn.com
- Magnite15 requestsAdvertising
fastlane.rubiconproject.com
- Google Ads9 requestsAdvertising
securepubads.g.doubleclick.net, ad.doubleclick.net, pagead2.googlesyndication.com, stats.g.doubleclick.net
- Index Exchange9 requestsAdvertising
htlb.casalemedia.com, dsum.casalemedia.com
- BidSwitch2 requestsAdvertising
x.bidswitch.net
- Criteo1 requestAdvertising
gum.criteo.com
- Meta5 requestsSocial media
connect.facebook.net, www.facebook.com
- LinkedIn1 requestSocial media
px.ads.linkedin.com
- Google Analytics9 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
- Chartbeat6 requestsAnalytics
static.chartbeat.com, ping.chartbeat.net, mab.chartbeat.com, mabping.chartbeat.net
- Microsoft Clarity6 requestsAnalytics
b.clarity.ms, www.clarity.ms, scripts.clarity.ms
- Salesforce4 requestsAnalytics
saoestadodespaulo.us-7.evergage.com
- Scorecard Research (Comscore)3 requestsAnalytics
sb.scorecardresearch.com
- Hotjar2 requestsAnalytics
static.hotjar.com, script.hotjar.com
- DebugBear1 requestAnalytics
cdn.debugbear.com
- Oracle Eloqua1 requestAnalytics
cdn.evgnet.com
Other third parties (content delivery, consent, functional, unclassified)
- ebxcdn.com1 requestUnclassified
applets.ebxcdn.com
- simpleads.com.br1 requestUnclassified
tag.simpleads.com.br
- ivcbrasil.org.br1 requestUnclassified
ivccftag.ivcbrasil.org.br
- cdnfonts.com1 requestUnclassified
fonts.cdnfonts.com
- presage.io1 requestUnclassified
dsp-2.presage.io
- Sourcepoint3 requestsConsent banner
launchpad-wrapper.privacymanager.io, launchpad.privacymanager.io, geo.privacymanager.io
- Google35 requestsFunctional
fonts.gstatic.com, fundingchoicesmessages.google.com, fonts.googleapis.com, www.google.com
- Piano1 requestFunctional
assets.zephr.com
- Akamai2 requestsContent delivery
s.go-mpulse.net, c.go-mpulse.net
- jsDelivr2 requestsContent delivery
cdn.jsdelivr.net
- Amazon Web Services1 requestContent delivery
web-ivcbrasil-pixel.s3.us-west-2.amazonaws.com
- Google Cloud1 requestContent delivery
mpc2-prod-21-is5qnl632q-uc.a.run.app
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _fbp | Advertising | estadao.com.br | 3 months |
| _gcl_au | Advertising | estadao.com.br | 3 months |
| _lr_env_src_ats | Advertising | www.estadao.com.br | 30 days |
| _lr_retry_request | Advertising | www.estadao.com.br | Under a day |
| bcookie | Advertising | linkedin.com (third party) | 12 months |
| c | Advertising | bidswitch.net (third party) | 12 months |
| CMID | Advertising | casalemedia.com (third party) | 12 months |
| CMPRO | Advertising | casalemedia.com (third party) | 3 months |
| CMPS | Advertising | casalemedia.com (third party) | 3 months |
| KADUSERCOOKIE | Advertising | pubmatic.com (third party) | 12 months |
| lidc | Advertising | linkedin.com (third party) | 1 day |
| pi | Advertising | pubmatic.com (third party) | 1 day |
| SyncRTB4 | Advertising | pubmatic.com (third party) | 3 months |
| tuuid | Advertising | bidswitch.net (third party) | 12 months |
| tuuid_lu | Advertising | bidswitch.net (third party) | 12 months |
| _cb | Analytics | estadao.com.br | 13 months |
| _cb_svref | Analytics | estadao.com.br | Under a day |
| _chartbeat2 | Analytics | estadao.com.br | 13 months |
| _ga | Analytics | estadao.com.br | 13 months |
| _ga_H1D7PSZ1DW | Analytics | estadao.com.br | 13 months |
| FCCDCF | Analytics | estadao.com.br | 13 months |
| _es_predict | Unclassified | estadao.com.br | 31 days |
| _es_predict_data | Unclassified | estadao.com.br | 31 days |
| _es_user_cluster | Unclassified | estadao.com.br | 2 months |
| _evga_b55d | Unclassified | estadao.com.br | 13 months |
| _ivc | Unclassified | estadao.com.br | 13 months |
| _scor_uid | Unclassified | estadao.com.br | 13 months |
| _sfid_8f2e | Unclassified | estadao.com.br | 13 months |
| blaize_session | Unclassified | estadao.com.br | 5 months |
| blaize_tracking_id | Unclassified | estadao.com.br | 13 months |
| currentUrl | Unclassified | estadao.com.br | Session |
| ESTADAO_NETWORK | Unclassified | estadao.com.br | 1 day |
| OESP_GA_GID | Unclassified | estadao.com.br | 13 months |
| __cf_bm | Functional | linkedin.com (third party) | Under a day |
| _hjSession_785763 | Functional | estadao.com.br | Under a day |
| _hjSessionUser_785763 | Functional | estadao.com.br | 12 months |
| AWSALB | Functional | www.estadao.com.br | 7 days |
| AWSALBCORS | Functional | www.estadao.com.br | 7 days |
| AWSALBTGCORS | Functional | saoestadodespaulo.us-7.evergage.com (third party) | 7 days |
| chkChromeAb67Sec | Functional | pubmatic.com (third party) | 3 months |
| g_state | Functional | www.estadao.com.br | 6 months |
| ipc | Functional | pubmatic.com (third party) | Under a day |
| KTPCACOOKIE | Functional | pubmatic.com (third party) | 1 day |
| li_gc | Functional | linkedin.com (third party) | 6 months |
| RT | Functional | www.estadao.com.br | 7 days |
The page also wrote 11 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.