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What does estadao.com.br track?

Before any consent, estadao.com.br loaded 19 tracking companies and set 21 advertising or analytics cookies.

That's more tracking companies than 97% of the 2,450 sites we scanned. Among the 23 other .com.br sites we scanned, the typical one loaded 6 tracking companies — estadao.com.br loaded more.

Scanned October 2, 2026 from Germany, loading www.estadao.com.br once and clicking nothing. How we scan

Tracking companies
19
Tracking cookies
21
Third-party hosts
62
Cookies in total
45

Consent banner

The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 19 tracking companies still loaded while it was unanswered.

Companies contacted before consent

9 of the 31 companies it contacted before consent were advertising companies.

  • Xandr (Microsoft)

    ib.adnxs.com

    30 requestsAdvertising
  • Amazon Advertising

    web-banner.ads.aps.amazon-adsystem.com, c.amazon-adsystem.com, aax-eu.amazon-adsystem.com, config.aps.amazon-adsystem.com

    20 requestsAdvertising
  • PubMatic

    hbopenbid.pubmatic.com, image8.pubmatic.com, image2.pubmatic.com

    18 requestsAdvertising
  • LiveRamp

    check.analytics.rlcdn.com, api.rlcdn.com, analytics.rlcdn.com

    17 requestsAdvertising
  • Magnite

    fastlane.rubiconproject.com

    15 requestsAdvertising
  • Google Ads

    securepubads.g.doubleclick.net, ad.doubleclick.net, pagead2.googlesyndication.com, stats.g.doubleclick.net

    9 requestsAdvertising
  • Index Exchange

    htlb.casalemedia.com, dsum.casalemedia.com

    9 requestsAdvertising
  • BidSwitch

    x.bidswitch.net

    2 requestsAdvertising
  • Criteo

    gum.criteo.com

    1 requestAdvertising
  • Meta

    connect.facebook.net, www.facebook.com

    5 requestsSocial media
  • LinkedIn

    px.ads.linkedin.com

    1 requestSocial media
  • Google Analytics

    www.googletagmanager.com, region1.analytics.google.com

    9 requestsAnalytics
  • Chartbeat

    static.chartbeat.com, ping.chartbeat.net, mab.chartbeat.com, mabping.chartbeat.net

    6 requestsAnalytics
  • Microsoft Clarity

    b.clarity.ms, www.clarity.ms, scripts.clarity.ms

    6 requestsAnalytics
  • Salesforce

    saoestadodespaulo.us-7.evergage.com

    4 requestsAnalytics
  • Scorecard Research (Comscore)

    sb.scorecardresearch.com

    3 requestsAnalytics
  • Hotjar

    static.hotjar.com, script.hotjar.com

    2 requestsAnalytics
  • DebugBear

    cdn.debugbear.com

    1 requestAnalytics
  • Oracle Eloqua

    cdn.evgnet.com

    1 requestAnalytics

Other third parties (content delivery, consent, functional, unclassified)

  • ebxcdn.com

    applets.ebxcdn.com

    1 requestUnclassified
  • simpleads.com.br

    tag.simpleads.com.br

    1 requestUnclassified
  • ivcbrasil.org.br

    ivccftag.ivcbrasil.org.br

    1 requestUnclassified
  • cdnfonts.com

    fonts.cdnfonts.com

    1 requestUnclassified
  • presage.io

    dsp-2.presage.io

    1 requestUnclassified
  • Sourcepoint

    launchpad-wrapper.privacymanager.io, launchpad.privacymanager.io, geo.privacymanager.io

    3 requestsConsent banner
  • Google

    fonts.gstatic.com, fundingchoicesmessages.google.com, fonts.googleapis.com, www.google.com

    35 requestsFunctional
  • Piano

    assets.zephr.com

    1 requestFunctional
  • Akamai

    s.go-mpulse.net, c.go-mpulse.net

    2 requestsContent delivery
  • jsDelivr

    cdn.jsdelivr.net

    2 requestsContent delivery
  • Amazon Web Services

    web-ivcbrasil-pixel.s3.us-west-2.amazonaws.com

    1 requestContent delivery
  • Google Cloud

    mpc2-prod-21-is5qnl632q-uc.a.run.app

    1 requestContent delivery

Cookies set before consent

The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.

CookiePurposeSet byLasts
_fbpAdvertisingestadao.com.br3 months
_gcl_auAdvertisingestadao.com.br3 months
_lr_env_src_atsAdvertisingwww.estadao.com.br30 days
_lr_retry_requestAdvertisingwww.estadao.com.brUnder a day
bcookieAdvertisinglinkedin.com (third party)12 months
cAdvertisingbidswitch.net (third party)12 months
CMIDAdvertisingcasalemedia.com (third party)12 months
CMPROAdvertisingcasalemedia.com (third party)3 months
CMPSAdvertisingcasalemedia.com (third party)3 months
KADUSERCOOKIEAdvertisingpubmatic.com (third party)12 months
lidcAdvertisinglinkedin.com (third party)1 day
piAdvertisingpubmatic.com (third party)1 day
SyncRTB4Advertisingpubmatic.com (third party)3 months
tuuidAdvertisingbidswitch.net (third party)12 months
tuuid_luAdvertisingbidswitch.net (third party)12 months
_cbAnalyticsestadao.com.br13 months
_cb_svrefAnalyticsestadao.com.brUnder a day
_chartbeat2Analyticsestadao.com.br13 months
_gaAnalyticsestadao.com.br13 months
_ga_H1D7PSZ1DWAnalyticsestadao.com.br13 months
FCCDCFAnalyticsestadao.com.br13 months
_es_predictUnclassifiedestadao.com.br31 days
_es_predict_dataUnclassifiedestadao.com.br31 days
_es_user_clusterUnclassifiedestadao.com.br2 months
_evga_b55dUnclassifiedestadao.com.br13 months
_ivcUnclassifiedestadao.com.br13 months
_scor_uidUnclassifiedestadao.com.br13 months
_sfid_8f2eUnclassifiedestadao.com.br13 months
blaize_sessionUnclassifiedestadao.com.br5 months
blaize_tracking_idUnclassifiedestadao.com.br13 months
currentUrlUnclassifiedestadao.com.brSession
ESTADAO_NETWORKUnclassifiedestadao.com.br1 day
OESP_GA_GIDUnclassifiedestadao.com.br13 months
__cf_bmFunctionallinkedin.com (third party)Under a day
_hjSession_785763Functionalestadao.com.brUnder a day
_hjSessionUser_785763Functionalestadao.com.br12 months
AWSALBFunctionalwww.estadao.com.br7 days
AWSALBCORSFunctionalwww.estadao.com.br7 days
AWSALBTGCORSFunctionalsaoestadodespaulo.us-7.evergage.com (third party)7 days
chkChromeAb67SecFunctionalpubmatic.com (third party)3 months
g_stateFunctionalwww.estadao.com.br6 months
ipcFunctionalpubmatic.com (third party)Under a day
KTPCACOOKIEFunctionalpubmatic.com (third party)1 day
li_gcFunctionallinkedin.com (third party)6 months
RTFunctionalwww.estadao.com.br7 days

The page also wrote 11 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

  • How to see which cookies and trackers a website loads

    A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.

  • What counts as valid cookie consent in the EU

    The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.

  • Consent management platforms explained

    What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.