What does searchenginejournal.com track?
Before any consent, searchenginejournal.com loaded 8 tracking companies and set 14 advertising or analytics cookies.
That's more tracking companies than 89% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.searchenginejournal.com once and clicking nothing. How we scan
- Tracking companies
- 8
- Tracking cookies
- 14
- Third-party hosts
- 34
- Cookies in total
- 21
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it. 8 tracking companies still loaded while it was unanswered.
Companies contacted before consent
5 of the 17 companies it contacted before consent were unclassified.
- Google Ads11 requestsAdvertising
ad.doubleclick.net, securepubads.g.doubleclick.net, pagead2.googlesyndication.com
- Blockthrough7 requestsAdvertising
api.btloader.com, btloader.com, cdn.btloader.com, cdn.api.btloader.com
- ID53 requestsAdvertising
id5-sync.com, lb.eu-1-id5-sync.com
- LiveRamp1 requestAdvertising
api.rlcdn.com
- HubSpot8 requestsAnalytics
js.hs-scripts.com, js.hubspot.com, js.hs-analytics.net, js.hs-banner.com
- Google Analytics7 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- GrowthBook2 requestsAnalytics
cdn.growthbook.io
- DebugBear1 requestAnalytics
cdn.debugbear.com
Other third parties (content delivery, consent, functional, unclassified)
- ad-delivery.net11 requestsUnclassified
ad-delivery.net
- uniconsent.com9 requestsUnclassified
cmp.uniconsent.com
- dns-finder.com2 requestsUnclassified
ab.dns-finder.com
- lfeeder.com2 requestsUnclassified
sc.lfeeder.com, tr-rc.lfeeder.com
- ad.gt1 requestUnclassified
id.hadron.ad.gt
- Google11 requestsFunctional
www.gstatic.com, news.google.com, play.google.com
- IP-API1 requestFunctional
pro.ip-api.com
- ipify1 requestFunctional
api.ipify.org
- jsDelivr1 requestContent delivery
cdn.jsdelivr.net
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __hssc | Advertising | searchenginejournal.com | Under a day |
| __hssrc | Advertising | searchenginejournal.com | Session |
| __hstc | Advertising | searchenginejournal.com | 6 months |
| _lfa | Advertising | searchenginejournal.com | 12 months |
| _lr_env_src_ats | Advertising | www.searchenginejournal.com | 30 days |
| _lr_retry_request | Advertising | www.searchenginejournal.com | Under a day |
| _pubcid | Advertising | searchenginejournal.com | 12 months |
| _pubcid_cst | Advertising | searchenginejournal.com | 12 months |
| hubspotutk | Advertising | searchenginejournal.com | 6 months |
| id5 | Advertising | id5-sync.com (third party) | 3 months |
| _ga | Analytics | searchenginejournal.com | 13 months |
| _ga_HQ27BEEX4K | Analytics | searchenginejournal.com | 13 months |
| _ga_S08JX510ES | Analytics | searchenginejournal.com | 13 months |
| _ga_TJPZMKSHES | Analytics | searchenginejournal.com | 13 months |
| gbuuid | Unclassified | www.searchenginejournal.com | 13 months |
| __cf_bm | Functional | hs-scripts.com (third party) | Under a day |
| __cf_bm | Functional | hs-banner.com (third party) | Under a day |
| __cf_bm | Functional | hs-analytics.net (third party) | Under a day |
| __cf_bm | Functional | hsforms.net (third party) | Under a day |
| __cf_bm | Functional | hsforms.com (third party) | Under a day |
| __cf_bm | Functional | hubspot.com (third party) | Under a day |
The page also wrote 17 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.