What does bloomberg.com track?
Before any consent, bloomberg.com loaded 4 tracking companies and set 2 advertising or analytics cookies.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.bloomberg.com/europe once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 2
- Third-party hosts
- 27
- Cookies in total
- 23
Consent banner
The page loaded Sourcepoint, a consent management platform. Everything below was recorded before anyone answered it. 4 tracking companies still loaded while it was unanswered.
Companies contacted before consent
9 of the 16 companies it contacted before consent were unclassified.
- DoubleVerify5 requestsAdvertising
pub.doubleverify.com
- Google Ads4 requestsAdvertising
securepubads.g.doubleclick.net
- New Relic18 requestsAnalytics
bam.nr-data.net, js-agent.newrelic.com, bam-cell.nr-data.net
- Google Analytics3 requestsAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- bwbx.io215 requestsUnclassified
assets.bwbx.io
- prodregistryv2.org4 requestsUnclassified
prodregistryv2.org
- featureassets.org2 requestsUnclassified
featureassets.org
- statsig.com2 requestsUnclassified
api.statsig.com
- npaw.com2 requestsUnclassified
lma.npaw.com
- youboranqs01.com2 requestsUnclassified
c15.youboranqs01.com
- ml314.com1 requestUnclassified
vi.ml314.com
- lgrckt-in.com1 requestUnclassified
cdn.lgrckt-in.com
- gnsnpaw.com1 requestUnclassified
gnsnpaw.com
- Stripe35 requestsFunctional
js.stripe.com, r.stripe.com, m.stripe.com, m.stripe.network
- Google28 requestsFunctional
www.gstatic.com, play.google.com, www.google.com, pay.google.com
- Fastly18 requestsContent delivery
bbgvod-azure-us-east1-zenko.global.ssl.fastly.net
Cookies set before consent
The longest-lived tracking cookie it set was visitor_id, from Salesforce, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| NID | Advertising | google.com (third party) | 6 months |
| visitor_id | Advertising | bloomberg.com | 13 months |
| __sppvid | Unclassified | bloomberg.com | Session |
| _fs_cd_cp_pRdRgnTnF68pCV2F | Unclassified | bloomberg.com | Under a day |
| _reg-csrf | Unclassified | bloomberg.com | Session |
| _reg-csrf-token | Unclassified | bloomberg.com | Session |
| _session_id_backup | Unclassified | bloomberg.com | 12 months |
| _sp_krux | Unclassified | bloomberg.com | 3 months |
| _sp_su | Unclassified | bloomberg.com | 12 months |
| _user-data | Unclassified | bloomberg.com | Under a day |
| agent_id | Unclassified | bloomberg.com | 12 months |
| exp_pref | Unclassified | bloomberg.com | 12 months |
| gatehouse_id | Unclassified | bloomberg.com | 12 months |
| geo_info | Unclassified | bloomberg.com | 12 months |
| session_id | Unclassified | bloomberg.com | 12 months |
| session_key | Unclassified | bloomberg.com | 12 months |
| __stripe_mid | Functional | www.bloomberg.com | 12 months |
| __stripe_sid | Functional | www.bloomberg.com | Under a day |
| country_code | Functional | www.bloomberg.com | Session |
| JSESSIONID | Functional | nr-data.net (third party) | Session |
| m | Functional | m.stripe.com (third party) | 13 months |
| _pxhd | Necessary | login.bloomberg.com | 12 months |
| _pxhd | Necessary | www.bloomberg.com | 12 months |
The page also wrote 32 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.