What does theatlantic.com track?
Before any consent, theatlantic.com loaded 4 tracking companies and set 1 advertising or analytics cookie.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.theatlantic.com/world once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 1
- Third-party hosts
- 15
- Cookies in total
- 14
Consent banner
The page loaded Sourcepoint, a consent management platform. Everything below was recorded before anyone answered it. 4 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 10 companies it contacted before consent were unclassified.
- Google Ads3 requestsAdvertising
securepubads.g.doubleclick.net
- DoubleVerify3 requestsAdvertising
pub.doubleverify.com
- Amazon Advertising2 requestsAdvertising
c.amazon-adsystem.com
- Chartbeat3 requestsAnalytics
static.chartbeat.com, mab.chartbeat.com, dashapi.chartbeat.com
Other third parties (content delivery, consent, functional, unclassified)
- mediatradecraft.com4 requestsUnclassified
01.cdn.mediatradecraft.com
- ml314.com2 requestsUnclassified
vi.ml314.com, ml314.com
- script.ac1 requestUnclassified
cadmus.script.ac
- twz.com1 requestUnclassified
stg-content.twz.com
- Sourcepoint19 requestsConsent banner
cdn.privacy-mgmt.com
- Google9 requestsFunctional
www.gstatic.com, www.google.com, fonts.gstatic.com
Cookies set before consent
The longest-lived tracking cookie it set was is_gdpr, from Yandex Metrica, lasting about under a day.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| is_gdpr | Analytics | theatlantic.com | Under a day |
| __cf_ob | Unclassified | www.theatlantic.com | Session |
| atl_trackid | Unclassified | theatlantic.com | 12 months |
| atl_uuid | Unclassified | theatlantic.com | 13 months |
| atltestbucketv1 | Unclassified | theatlantic.com | 3 months |
| blaize_session | Unclassified | theatlantic.com | 12 months |
| blaize_tracking_id | Unclassified | theatlantic.com | 12 months |
| kppid | Unclassified | theatlantic.com | 12 months |
| __cf_bm | Functional | theatlantic.com | Under a day |
| AWSALB | Functional | www.theatlantic.com | 7 days |
| AWSALBCORS | Functional | www.theatlantic.com | 7 days |
| cf_clearance | Functional | theatlantic.com | 12 months |
| consentUUID | Functional | theatlantic.com | 12 months |
| usnatUUID | Necessary | www.theatlantic.com | 12 months |
The page also wrote 3 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.