What does today.com track?
Before any consent, today.com loaded 19 tracking companies and set 25 advertising or analytics cookies.
That's more tracking companies than 97% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.today.com once and clicking nothing. How we scan
- Tracking companies
- 19
- Tracking cookies
- 25
- Third-party hosts
- 88
- Cookies in total
- 58
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 19 tracking companies still loaded while it was unanswered.
Companies contacted before consent
17 of the 43 companies it contacted before consent were unclassified.
- Google Ads39 requestsAdvertising
pagead2.googlesyndication.com, ad.doubleclick.net, cm.g.doubleclick.net, securepubads.g.doubleclick.net
- DoubleVerify28 requestsAdvertising
tpsc-ew1.doubleverify.com, pub.doubleverify.com, cdn.doubleverify.com, tps.doubleverify.com
- Taboola23 requestsAdvertising
cdn.taboola.com, am-trc-events.taboola.com, trc.taboola.com, pm-widget.taboola.com
- Amazon Advertising4 requestsAdvertising
c.amazon-adsystem.com, config.aps.amazon-adsystem.com, client.aps.amazon-adsystem.com
- Yahoo2 requestsAdvertising
cms.analytics.yahoo.com, ups.analytics.yahoo.com
- Criteo2 requestsAdvertising
gum.criteo.com
- LiveRamp1 requestAdvertising
ats.rlcdn.com
- Magnite1 requestAdvertising
micro.rubiconproject.com
- Xandr (Microsoft)1 requestAdvertising
ib.adnxs.com
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- Adobe46 requestsAnalytics
assets.adobedtm.com, dpm.demdex.net, nbcuni.demdex.net, nbcu.demdex.net
- Nielsen6 requestsAnalytics
cdn-gl.imrworldwide.com, secure-dcr.imrworldwide.com, zlfdnqs2qaeku2yjg4ig7tsjssiaq1790942490.nuid.imrworldwide.com
- VWO4 requestsAnalytics
edge.wingify.net, collect.wingify.net
- Cxense (Piano)4 requestsAnalytics
cdn.cxense.com, id.cxense.com, comcluster.cxense.com
- Parse.ly3 requestsAnalytics
experiments.parsely.com, cdn.parsely.com, p1.parsely.com
- Google Analytics2 requestsAnalytics
www.googletagmanager.com
- Scorecard Research (Comscore)2 requestsAnalytics
sb.scorecardresearch.com
- Sailthru2 requestsAnalytics
ak.sail-horizon.com, api.sail-personalize.com
- mParticle1 requestAnalytics
jssdkcdns.mparticle.com
Other third parties (content delivery, consent, functional, unclassified)
- nbcnews.com74 requestsUnclassified
nodeassets.nbcnews.com
- s-nbcnews.com23 requestsUnclassified
media-cldnry.s-nbcnews.com
- lightboxcdn.com9 requestsUnclassified
www.lightboxcdn.com, api.lightboxcdn.com
- polarcdn-engine.com3 requestsUnclassified
polarcdn-engine.com
- iteratehq.com3 requestsUnclassified
platform.iteratehq.com, iteratehq.com
- tvpixel.com2 requestsUnclassified
c.tvpixel.com, p.tvpixel.com
- rkdms.com2 requestsUnclassified
mid.rkdms.com
- tru.am2 requestsUnclassified
tru.am
- reson8.com1 requestUnclassified
ds.reson8.com
- admantx.com1 requestUnclassified
usasync01.admantx.com
- urldefense.com1 requestUnclassified
urldefense.com
- polarcdn.com1 requestUnclassified
static.polarcdn.com
- plrsrvcs.com1 requestUnclassified
bw-prod.plrsrvcs.com
- polarcdn-terrax.com1 requestUnclassified
polarcdn-terrax.com
- wywrd.com1 requestUnclassified
analytics.wywrd.com
- tvspix.com1 requestUnclassified
tvspix.com
- researchnow.com1 requestUnclassified
tag.researchnow.com
- OneTrust14 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Sourcepoint1 requestConsent banner
geo.privacymanager.io
- Piano6 requestsFunctional
c2.piano.io, experience.tinypass.com, cdn.tinypass.com, buy.tinypass.com
- Google4 requestsFunctional
www.google.com, adservice.google.com
- Queryly2 requestsFunctional
www.queryly.com
- Akamai3 requestsContent delivery
s.go-mpulse.net, c.go-mpulse.net, 684dd325.akstat.io
- NBCUniversal2 requestsContent delivery
mps.nbcuni.com
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_A8AB776A5245B4220A490D44%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | today.com | 3 months |
| aam_uuid | Advertising | today.com | 30 days |
| AMCV_A8AB776A5245B4220A490D44%40AdobeOrg | Advertising | today.com | 13 months |
| AMCVS_A8AB776A5245B4220A490D44%40AdobeOrg | Advertising | today.com | Session |
| cto_bundle | Advertising | criteo.com (third party) | 13 months |
| cX_G | Advertising | today.com | 13 months |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dextp | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| IDE | Advertising | doubleclick.net (third party) | 13 months |
| IMRID | Advertising | imrworldwide.com (third party) | 13 months |
| s_ecid | Advertising | today.com | 13 months |
| sailthru_content | Advertising | www.today.com | 12 months |
| sailthru_pageviews | Advertising | www.today.com | Under a day |
| sailthru_visitor | Advertising | www.today.com | 12 months |
| uid | Advertising | criteo.com (third party) | 13 months |
| __pat | Analytics | today.com | 30 days |
| __pvi | Analytics | today.com | 1 day |
| _dd_s | Analytics | www.today.com | Under a day |
| cX_P | Analytics | today.com | 13 months |
| s_cc | Analytics | today.com | Session |
| s_invisit | Analytics | today.com | Under a day |
| s_vnum | Analytics | today.com | 30 days |
| sp | Analytics | tvpixel.com (third party) | 12 months |
| _dpm_id.db1a | Unclassified | today.com | 12 months |
| _dpm_ses.db1a | Unclassified | today.com | Under a day |
| _lr_geo_location | Unclassified | www.today.com | 1 day |
| _wingify_uuid_v2 | Unclassified | today.com | 12 months |
| adEdition | Unclassified | mps.nbcuni.com (third party) | 1 day |
| adops_master_kvs | Unclassified | www.today.com | 2 months |
| BI_UI_identityState | Unclassified | today.com | Under a day |
| BI_UI_previousPage | Unclassified | today.com | Under a day |
| BI_UI_referrer | Unclassified | today.com | Under a day |
| geoEdition | Unclassified | mps.nbcuni.com (third party) | 1 day |
| iter_id | Unclassified | today.com | 13 months |
| ng_geolocation | Unclassified | today.com | Session |
| ng_geolocation | Unclassified | nbcnews.com (third party) | Session |
| prevVal_pn | Unclassified | today.com | Under a day |
| __cf_bm | Functional | tinypass.com (third party) | Under a day |
| __cf_bm | Functional | piano.io (third party) | Under a day |
| __cf_bm | Functional | polarcdn.com (third party) | Under a day |
| __cf_bm | Functional | lightboxcdn.com (third party) | Under a day |
| __tbc | Functional | today.com | 13 months |
| _parsely_session | Functional | today.com | Under a day |
| _parsely_visitor | Functional | today.com | 13 months |
| _pcid | Functional | today.com | 13 months |
| _pctx | Functional | today.com | 13 months |
| ak_bmsc | Functional | today.com | Under a day |
| bm_sv | Functional | today.com | Under a day |
| OptanonConsent | Functional | today.com | 12 months |
| RT | Functional | www.today.com | 7 days |
| TiPMix | Functional | api.lightboxcdn.com (third party) | Under a day |
| usprivacy | Functional | www.today.com | 12 months |
| x-ms-routing-name | Functional | api.lightboxcdn.com (third party) | Under a day |
| xbc | Functional | today.com | 13 months |
| __eoi | Necessary | today.com | 6 months |
| datadome | Necessary | taboola.com (third party) | 12 months |
The page also wrote 32 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.