What is the lidid cookie?
Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites.
Our October 2026 scan found it on 15 sites (1% of the 2,450 we scanned), set before any consent.
- Purpose
- Advertising
- Belongs to
- LiveIntent
- Set as
- Third-party (under another company's domain)
- Typical lifetime
- 13 months (vendor says: 2 years) — shorter than the vendor documents
Sites that set lidid before consent
The highest-ranked 15 of 15 sites.
- globo.com24 tracking companies
- techcrunch.com38 tracking companies
- hbr.org12 tracking companies
- polybuzz.ai7 tracking companies
- newsweek.com12 tracking companies
- vice.com14 tracking companies
- fastcompany.com17 tracking companies
- inc.com18 tracking companies
- newsbreak.com9 tracking companies
- guard.io14 tracking companies
Show 5 more sites
- thedailybeast.com18 tracking companies
- patch.com5 tracking companies
- adweek.com21 tracking companies
- atlasobscura.com28 tracking companies
- washingtontimes.com21 tracking companies
Related cookies
Other cookies from LiveIntent.
- _lc2_fpi17 sites
- _li_dcdm_c17 sites
- _lc2_fpi_js13 sites
How to stop it
Declining non-essential cookies in a site's consent banner should stop lidid being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.