What is the s_ppv cookie?
Stores information on the percentage of the page displayed.
Our October 2026 scan found it on 29 sites (1% of the 2,450 we scanned), set before any consent.
- Purpose
- Analytics
- Belongs to
- Adobe Analytics
- Set as
- First-party (under the site's own domain)
- Typical lifetime
- Session (vendor says: session)
Sites that set s_ppv before consent
The highest-ranked 29 of 29 sites.
- digicert.com1 tracking company
- dnsmadeeasy.com1 tracking company
- dell.com12 tracking companies
- mysql.com1 tracking company
- loc.gov1 tracking company
- hbr.org12 tracking companies
- worldbank.org9 tracking companies
- corriere.it12 tracking companies
- gazzetta.it7 tracking companies
- canada.ca1 tracking company
Show 19 more sites
- register.com2 tracking companies
- census.gov4 tracking companies
- trellix.com3 tracking companies
- imf.org4 tracking companies
- audible.com25 tracking companies
- aarp.org30 tracking companies
- thawte.com4 tracking companies
- unimelb.edu.au5 tracking companies
- instructables.com4 tracking companies
- cancer.gov4 tracking companies
- domain.com6 tracking companies
- huntington.com9 tracking companies
- au.com9 tracking companies
- dish.com18 tracking companies
- rapidssl.com2 tracking companies
- rei.com3 tracking companies
- mheducation.com3 tracking companies
- sydney.edu.au11 tracking companies
- channelnewsasia.com24 tracking companies
Related cookies
Other cookies from Adobe Analytics.
How to stop it
Declining non-essential cookies in a site's consent banner should stop s_ppv being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.