What is the sbjs_first_add cookie?
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires).
Our October 2026 scan found it on 6 sites (0% of the 2,450 we scanned), set before any consent.
- Purpose
- Analytics
- Belongs to
- WooCommerce
- Set as
- First-party (under the site's own domain)
- Typical lifetime
- 6 months (vendor says: session)
Sites that set sbjs_first_add before consent
The highest-ranked 6 of 6 sites.
- testbook.com6 tracking companies
- amocrm.ru6 tracking companies
- mindbox.ru6 tracking companies
- woocommerce.com5 tracking companies
- raiffeisen.ru0 tracking companies
- visualcapitalist.com9 tracking companies
How to stop it
Declining non-essential cookies in a site's consent banner should stop sbjs_first_add being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.